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They're like value-packed piñatas, except you don't have to open them while blindfolded. 😁
Portrait of Michal
Portrait of Michal
Who dis?
Portrait of Michal
Hola! I’m Michal.
Native New Yawkah, Extreme Type A-er, and founder of MichalEisik.com.

After working as an agency copywriter for 10+ years, I went out on my own and built a boutique agency known for precise, punchy B2B copy.

I also created a collection of premium programs & products for copywriters and freelancers. Every product I create bakes 15+ years of trial-and-error into a chewable (and surprisingly tasty!) pie. Because you shouldn't have to learn everything the hard way.

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Portrait of Michal
I also:
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Have 15+ years experience in marketing & writing

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Helped 200+ brands punch-ify their messaging

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Wrote 1,764 pages of web copy (give or take 😉)

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Guided 1,593 copywriters & freelancers

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Trained 531 students in mentorship programs CopyTribe and Profitable Freelancer

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Share marketing insights with 4,800+ founders, marketers, and freelancers each week

If you want to grab a $0.00 crash course, that big yellow button is for you

For freelancers
Turns out, you don’t have to suffer through pricing alone 🥴

Get our 6-day Pricing Pro email crash course, covering:

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The 3 things you must base your prices on

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4 reasons why charging hourly can mess you up 😬

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The only 2 questions you need to ask if a prospect has a firm (low) budget

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The only time you should negotiate on price

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The 4 Fs of freelancing — and why every project needs one “F”

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My simple (but life-changing) system for calculating project rates

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For B2B founders & CMOs
Is your website actively repelling good leads?

Get this readability checklist to make sure it’s not. Discover:

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What exactly are web margins — and why they matter (a lot)

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How to go easy on your audience’s eyes — and why alignment makes a difference

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Font fundamentals you might not know (but should)

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How to use colors & contrast so they don’t bring on a migraine

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How to let your website breathe — and why that’s crucial for your content

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What nobody wants to read on the web — and what to add instead

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How to display testimonials so people actually read them

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One cardinal rule for navigation bars

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