Become a better marketer — with example-rich,zero-fluff, weeklyish emails
After working as an agency copywriter for 10+ years, I went out on my own and built a boutique agency known for precise, punchy B2B copy.
I also created a collection of premium programs & products for copywriters and freelancers. Every product I create bakes 15+ years of trial-and-error into a chewable (and surprisingly tasty!) pie. Because you shouldn't have to learn everything the hard way.
Have 15+ years experience in marketing & writing
Helped 200+ brands punch-ify their messaging
Wrote 1,764 pages of web copy (give or take 😉)
Guided 1,593 copywriters & freelancers
Trained 531 students in mentorship programs CopyTribe™ and Profitable Freelancer™
Share marketing insights with 4,800+ founders, marketers, and freelancers each week
If you want to grab a $0.00 crash course, that big yellow button is for you
Get our 6-day Pricing Pro email crash course, covering:
The 3 things you must base your prices on
4 reasons why charging hourly can mess you up 😬
The only 2 questions you need to ask if a prospect has a firm (low) budget
The only time you should negotiate on price
The 4 Fs of freelancing — and why every project needs one “F”
My simple (but life-changing) system for calculating project rates
Get this readability checklist to make sure it’s not. Discover:
What exactly are web margins — and why they matter (a lot)
How to go easy on your audience’s eyes — and why alignment makes a difference
Font fundamentals you might not know (but should)
How to use colors & contrast so they don’t bring on a migraine
How to let your website breathe — and why that’s crucial for your content
What nobody wants to read on the web — and what to add instead
How to display testimonials so people actually read them
One cardinal rule for navigation bars
