So you want to cut through the fluff?

Go from
frazzled freelancer to

confident business

owner

Join a talented, ambitious group of freelancers in
the 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business.

Raise your rates

Attract better clients

Build efficient systems

Portrait of Michal

3-minute video message from Michal

You are a

creative professional

Graphic
designer
Web
designer
Writer
Developer
Photographer
Illustrator
Snake choreographer
Professional envelope licker
Michal Logo

You are

good

at what you do

and there’s a reason why.

Several, actually:

You sweated over your craft (maybe even grabbed a certification, or two, or three...)

You developed and perfected your skill set through hours of hard work

You have a chronic habit of overdelivering for clients — and they love the results

You are highly skilled and competent.
So how come it doesn't always feel that way?
You get clients
(yes, your brother-in-law counts.
He does pay you, right?)
You have work
(yes, your kids’ school’s annual report counts.
Kinda)
But you don’t have the professional, profit-generating business you imagined for yourself way back when you started
(or way back last week, when you wished you’d never accepted that barely-in-your-niche, mind-numbingly boring project that’s sucking up all your time and energy 😞😥🥱)
This isn’t what running a business is supposed to be like...is it?

Should it be this hard to

Find clients?

At the bus stop, the grocery, the playground — everybody’s interested. But when push-comes-to-proposal, nobody wants to sign on that dotted line. You tried a few ads, sent a few cold pitches, but the leads just trickle in...and a pitiful few turn into actual, paying clients.

Manage clients?

Missed meetings. Constant ghosting. Unreasonable demands (11 PM emails expecting your updates by morning??). It’s in their best interest to answer your questions and give you feedback. So why does managing clients feel like pulling teeth?

Make real money?

You’re working All. The. Time. but your income still looks like a side gig. Clients try to bargain you down, offer you “perks” (no thanks, “exposure” doesn’t pay the bills) or worse — agree to a price, then go AWOL after you send the bill. You’re a business, not a charity...right?


NOPE.

IT SHOULD NOT BE THIS HARD TO to run a business.
You DON'T have to feel “hectic.”
You DON'T have to second-guess your responses.
You DON'T have to deal with constant aggravation.
(while not even making enough for the headache to be worthwhile!!)

Your freelance business can do better.

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Pricing

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Positioning

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Processes

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Marketing systems

But too often, the

business side

is treated as an

afterthought.

Sure, you got intense training on the technical skills.

But in all your courses and webinars and worksheets — did anyone ever give you a complete toolkit for freelancing?

Did anyone show you how to...

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Negotiate with a prospect confidently

— without feeling insecure (or giving in to Imposter Syndrome)?

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Identify the “uh-oh” clients

— and spot red flags *before* saying yes?

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Attract the “good” clients

— the ones you’ll genuinely enjoy working with?

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Decline a nightmarish prospect

— even if they’re ready to pay?

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Manage a non-responsive client

— or preempt that scenario to begin with?

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Respond to the scope-creeper client

— the one who always wants “just one more thing”?

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Delight a client in a way that gets you a glowing testimonial

— without even asking for one?

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Surprise your client with a bonus

— that costs you nothing but makes them feel they got 2X what they paid for?

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Price your work for its market value and skill level

— and regularly raise rates?

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Create solid processes that show professionalism

— and keep projects running smoothly?

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Operate as a premium provider

— not a cute freelancer working out of their basement?

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Market yourself to steadily attract quality clients

— and regularly raise rates?

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Treat your “freelance thing” as a business

— so you can stop the feast-and-famine and bring in consistent revenue?

Introducing the 8th cohort of...

Profitable Freelancer

The foundational business bootcamp for creative professionals that gives you the confidence, clarity, and processes to honestly call yourself a business owner (and get the perks of being one!).

Learn core business fundamentals across 15 engaging trainings — and turn your talent into a profitable, enjoyable business.

Take your freelance business from...

RIGHT NOW
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Undercharging — and you know it

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Clients trickle in. Nothing brings them in consistently

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You can't say no — so you say yes to everyone

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Reinventing the wheel with every new proposal and project

AFTER

Quoting a high-ticket price — and clients pay it

A concrete marketing plan to create a steady stream of leads

You choose who you work with

Templates for everything.
Every project runs like a well-oiled machine

Join the freelancers who...

stopped working evenings — after YEARS working long past midnight

5Xed what they were earning a few months ago

accessed enriching opportunities way beyond $10/hour jobs

got timely advice to help them
sign new clients

made back their investment
a few times over

came across as polished & professional (even on their first-ever sales call!)

finally started taking themselves seriously

acquired skills to communicate with clients to get fast + favorable responses

If you want this transformation 👆

I’d love to welcome you inside

Profitable Freelancer 8.0!

Registration closes
Thursday, April 30
Jump inside by this date because doors will close.
Program begins
tuesday, May 5
Join us at 2 pm on Zoom for the Meet and Greet!
Classes drop
MON/THURS, 2 pm et
You get lifetime access to all class recordings and materials.

So...what will I get in

Profitable Freelancer 8.0?

THE FULL BIZ & MARKETING COURSE
Get 15 value-packed Business Management modules on processes, pricing, marketing, and client management. AKA get every fundamental you need to run a lucrative business.
6 REVIEWED AND SCORED CHALLENGES
Put theory into practice as you create fundamental
(needle-moving!) business assets and get personal feedback from experts. Walk away with 6 completed business assets — including a detailed Marketing Plan.
REGULAR COACHING AND Q&A
Get direct answers to your real questions (the "How do I answer THIS client?!" kind), targeted guidance that helps you grow, and warm, experienced mentors who actually get what you're going through.
LIFETIME ACCESS TO OUR SLACK COMMUNITY
Enjoy eye-opening conversations, warm camaraderie, and invaluable relationships (read: future collaborations) with creatives you come to know and trust.
LIFETIME ACCESS TO ALL VIDEOS + MATERIALS + CALLS
Review trainings on your own time — whenever. (Read: it's time to raise your prices… what's the best way to let clients know again?)
PROFITABLE FREELANCER CERTIFICATION BADGE
Earn your PF Certification Badge — proof (for yourself, more than anyone) that you take your business seriously. You showed up, did the work, and now you have a powerful skillset: the ability to run a profitable business. 🔥

Plus, access our full

Resources Vault:

PROPRIETARY
CLIENT EMAILS GPT
Get your hands on our custom GPT, trained on our decades of experience. Write polished, positive emails with ease — so you come across professionally, even in sticky situations.
THE EMAIL AGREEMENT TEMPLATE
Use this template to set expectations + define scope within a short, uncomplicated email.
THE COMPLETE CLIENT DISCOVERY QUESTIONNAIRE
Get the exact questionnaire that our team uses to get the info we need to craft high-quality deliverables — without pulling teeth or spending hours on calls.
Sells for: $195
THE CONDENSED CLIENT DISCOVERY QUESTIONNAIRE
Use this to easily get the info you need from clients — even when they're crazy busy.
THE COMPREHENSIVE FREELANCER CONTRACT
We've spent almost a decade refining the ultimate freelancer contract. It has ALL the terms & clauses to protect you (so you don't have to learn through pricey mistakes and weeks of regret).
Sells for: $195
THE ULTIMATE
PROPOSAL TEMPLATE
With detailed descriptions of the 8 must-have sections (plus specific samples), you won't omit anything that your client expects in a proposal. So you can present a winning project proposal — even if it's your first.
Sells for: $195

Plus!

Bonuses that make
freelancing easier

FIFTEEN GUEST EXPERT
MASTERCLASSES
Learn from some of the industry's best, including Austin Church, Ed Gandia, Elisheva Perlman, David Fryman, Yoel Judowitz, Abbey Woodcock, Dov Gordon, Rachel Fakheri, Amy Posner, Laura Lopuch, Naomie Rubner, Estie Starr, Mark Sampson, and Wendy Maynard.
8 GO-TO CHEATSHEETS
Get clear, skimmable summaries of the core points of key modules so you can refer to them whenever. We've heard from hundreds of grads that you'll pull these out again and again and again.
THE COMPLETE GUIDE TO BEST
FREELANCER APPS
What's the best software to [fill in the blank]? Use our ultimate guide to set up your business systems with the top apps loved & approved by countless freelancers like you.
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“If you really want to gain, you need hands-on learning”

I loved that we had to do the challenges — I really absorbed the material better and gained measurable benefits. Other courses I have taken in the past sorely lacked this — I would listen and even take some notes — but without hands-on learning I walked away without gaining true benefits.

Chaya Miller
artisandesignstudio.co
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"This course is worth every penny"

After working as a freelance designer for a number of years, I was ready to take my business to the next level. I was looking to streamline my process, and improve my client communication.

Looking back, I can honestly say that this program was worth every penny!! I gained an overall mindset that I run a real business, not just a small freelance gig.

My process is now smooth and consistent, and my correspondence has improved dramatically. Thank you for helping me acquire the tools and tips that I needed to bring my business forward.

Sara Margolies
Founder & Web Designer, colorandcode.co
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“Better policies for a more efficient business”

I wanted my business to run more efficiently, and thereby become more profitable. I’ve implemented much of what I’ve learned in the program, setting up better policies for running my business. Plus, I was able to connect with other CopyTribers and collaborate with them on projects.

Rocheli Elefant
Designer, rochelielefant.com
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"Changed the trajectory of my career"

I 3Xed my investment during the course! Using what Michal taught, I pitched a new client confidently, secured the job, and gained a fantastic portfolio piece. That client referred me, which brought in more income.

At first, I was skeptical about the value of the community because I’m a video editor, and most participants seemed to be copywriters or designers. But it turned out to be one of the most valuable parts of the program! The Slack community is a goldmine — full of helpful advice from experienced professionals. It’s a supportive social hub that combats the loneliness of working from home. It’s been an incredible resource for collaborations.

Now, I feel confident as a professional and I run my business efficiently. PF changed the trajectory of my career.

Nechama Toporowitz
Creative Director, Motion Media
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“Today, 85% of my leads are from PF connections & collaborations”

I was nervous about signing up because it was an intensely busy time. Even though I wasn’t able to devote so much time to the program, I gained tremendously. It was a goldmine.

I came into the program with a freelancer mindset; today I have the mindset of a business owner. Michal — along with the super-fun-yet-serious Slack community — taught me to set goals, work with bigger clients, and develop a process that makes my business smoother. As my skills and experience increase, I also gained the confidence to raise my rates.

I was active on LinkedIn beforehand — but now, I'm reaching my income goal even without LinkedIn. Today, 85% of my leads are from PF connections & collaboration.

Gitty Friedman
Designer and Developer, Code Cricket NY
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“This is not a course. It's an incubator to launch your business”

Before, I was accepting whichever clients happened to call, without any process, and I was definitely undercharging for my services. Now, I have much more direction. I’m raising my rates, sending out contracts, and asking for deposits. I'm working on figuring out which types of jobs/clients I want to be working for (and which I don't). I'm also developing more confidence in reaching out to new clients.

This program propelled me from a scattered, shooting-in-the-dark, part-time freelancer to the owner of a bez"H growing business. That change in mindset alone was worth it!

Gila Arnold
Copywriter, The Storyseller Copywriter

Details, details,

I want details!

What’s inside the modules???

15 content-packed modules to help you become skilled, confident, and empowered

module 1
YOU ARE NOT A FREELANCER
Understand how shifting from a freelance to business mindset makes all the difference to your bottom line
Prioritize WHICH jobs you want to accept — and know what to do to get started
Learn the eye-opening truth about niching: why it actually gets you more work — not less
Discover how to build your own brand — and boost your value in the process
module 2
BUT...HOW DO I PRICE THIS???
Learn a proven, flexible formula for setting your prices
Understand the value of tracking your time...even if you’re the Big Boss
Determine the factors to consider when making the final pricing decision 
Appreciate why pricing by the hour will mostly shoot you in the foot (but when it can work well)
module 3
PRACTICAL PRICING PRINCIPLES
Understand how to determine prices that are fair for you AND for your client
Discover the strategy behind raising prices so clients don’t go AWOL
Learn how to put together attractive, value-loaded packages that aren’t overwhelming for you
Understand the pros and cons around publicizing your rates
module 4
WHERE THE GOOD CLIENTS GO
Learn why a rock-solid process solves problems before they develop
Understand how to filter those clients you DON'T want to work with
Develop a process for responding to inquiries based on their quality
Discover the tech tools used by smart freelancers to set up calls, create and send proposals, and invoice clients
module 5
SECRETS OF THE NO-BRAINER SALE
Learn the real purpose of the “sales call” — and why you don’t have to sell yourself
Develop the skills to take command of sales calls, projecting confidence and answering tough questions
Discover the 5 core elements of a high-converting proposal
Determine when to create a proposal, and when to use other low-intensity agreements
module 6
COOL AS A CUCUMBER
Learn the 6 core steps of any successful freelance project
Understand what great onboarding looks like — and why it’s so valuable
Get the tools you need to develop your own processes — and make your clients happy
Discover the most common pitfalls of client management...and how to avoid them
module 7
EMAIL FUNDAMENTALS
Grasp the fundamentals of professional emails (and why no service provider should be (without these tricks)
Understand why offering a way out is crucial (and how NOT to do it wrong)
Learn how to remove emotional responses from your emails...even when you're upset
module 8
TRICKY & STICKY EMAIL WORKSHOP
Master the positivity sandwich — and learn why it's valuable when communicating difficult messages
Get language to respond effectively to requests for “just a little” free work
Learn how to firmly maintain your boundaries, without turning off your client
Know when an email *needs* a call in response — not an email response
Get strategies for productive — not annoying — email follow-up
module 9
NON-SLEAZY MARKETING 101
Learn how to create and execute a marketing plan for your own business
Discover the pros and cons of inbound vs. outbound marketing
Understand the role of LinkedIn and other social media in networking and attracting the right clientele
Understand what “business development” is and how it complements marketing 
Discover how to assess your marketing "vitals" — the 3 prerequisites for healthy business growth
module 10
BUILD A LEAN, MEAN MARKETING MACHINE
Get introduced to the SWON method — and tap into your natural strengths to ignite your business
Discover how to craft a practical marketing plan — and why you can’t skip goal-setting
Understand digital vs. traditional channels and how to choose the best fit 
Learn how to prioritize based on a given budget (even when it’s tight)
module 11
THE PICTURE-PERFECT PROFILE
Identify the goals of a LinkedIn profile
Learn how to represent yourself in a professional + engaging way
Gain an overview of different profile elements, and learn to optimize each one
Grasp why some headshot or image — even your logo — is better than none
Learn how to apply best copy practices throughout your LinkedIn profile
module 12
THE ZERO-FLUFF LINKEDIN WORKSHOP PART 1
Learn how to build a lead-gen system using strengths you already have
Understand how to leverage the 2 crucial elements of any LinkedIn strategy
Learn when to accept connection requests — and when to decline
module 13
THE ZERO-FLUFF LINKEDIN WORKSHOP PART 2
Discover what makes content “valuable” — for real
Understand how to create interesting, easy-to-read posts that people want to engage with
Learn how to come up with stellar content (even if you're not a writer)
module 14
THE IT FACTOR
Understand what makes people refer a professional — and how to be that person who gets referred
See examples of no-nos and must-dos when asking for free help or guidance
Learn the best way to phrase a question in Slack to get the most (and most helpful) responses
module 15
CANVA PORTFOLIO PRO
Learn your way around Canva (you only need a free account)
Choose a portfolio type and template — website or PDF 
Easily customize it to match your style and needs
Create impressive-looking mockups of your work — without hiring a designer

Brilliant brains, borrowed for you

Profitable Freelancer 8.0 includes 15 fascinating talks by experts in a wide variety of business & marketing fields.
LIVE! BONUS MASTERCLASS
How to Set Smart, Strategic Prices
​Why you need to charge based on your lifestyle, not someone else’s
​Why having a Dream Rate makes you a better negotiator
Why pessimism is your pricing BFF (this concept is genius!)
​How money scripts are the invisible force that can sabotage us

Complete Profitable Freelancer vault

of

15 Masterclasses from Experts

AI and the
Great Rebundling
By Ed Gandia
How to Stand Out Among a Zillion Freelancers  
By Mark Sampson
All-Weather
Clients
By Abbey Woodcock
The Complete Freelancer Guide to Business Setup
By David Fryman
Align Price and Position...and Land Better Clients
By Amy Posner
Priceless Pillars
of a Pitch
By Laura Lopuch
Create a Webinar that Sells for You on Autopilot
By Wendy Maynard
Master the
LinkedIn Game
By Yoel Judowitz
The Building Blocks Of Masterful Branding
By Elisheva Perlman
The Elegant Sales Conversation
By Dov Gordon
Business Mindset — It's Not Ra-Ra
By Rachel Fakheri
Create and Curate a Social Media Presence
By Naomie Rubner
The Client
Conversion Kit
By Estie Starr
ESPs For Dummies

By Chana Greenstein
Social Media 101
BY Abbey Wollin
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“I have a lot more tools. I'm bringing more value to my clients — and that shows in every interaction”

Before, I was starting to get bigger projects with the types of clients I wanted, but didn't know how to handle it, both in terms of actual skill, the workflow, and organizing my business. I was lacking the "formal training" and the confidence that comes along with it.

Now, there is a structure to everything and I know the rules. The people, support, and new relationships were game-changers. I have a lot more tools and am bringing more value to my clients — and that shows in every interaction.

Rachel Fakheri
CEO, furrowmarketing.com
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"Changed the trajectory of my career"

I 3Xed my investment during the course! Using what Michal taught, I pitched a new client confidently, secured the job, and gained a fantastic portfolio piece. That client referred me, which brought in more income.

At first, I was skeptical about the value of the community because I’m a video editor, and most participants seemed to be copywriters or designers. But it turned out to be one of the most valuable parts of the program! The Slack community is a goldmine — full of helpful advice from experienced professionals. It’s a supportive social hub that combats the loneliness of working from home. It’s been an incredible resource for collaborations.

Now, I feel confident as a professional and I run my business efficiently. PF changed the trajectory of my career.

Nechama Toporowitz
Creative Director, Motion Media
Star iconStar iconStar iconStar iconStar icon
“Today, 85% of my leads are from PF connections & collaborations”

I was nervous about signing up because it was an intensely busy time. Even though I wasn’t able to devote so much time to the program, I gained tremendously. It was a goldmine.

I came into the program with a freelancer mindset; today I have the mindset of a business owner. Michal — along with the super-fun-yet-serious Slack community — taught me to set goals, work with bigger clients, and develop a process that makes my business smoother. As my skills and experience increase, I also gained the confidence to raise my rates.

I was active on LinkedIn beforehand — but now, I'm reaching my income goal even without LinkedIn. Today, 85% of my leads are from PF connections & collaboration.

Gitty Friedman
Designer and Developer, Code Cricket NY
Star iconStar iconStar iconStar iconStar icon
“This is not a course. It's an incubator to launch your business”

Before, I was accepting whichever clients happened to call, without any process, and I was definitely undercharging for my services. Now, I have much more direction. I’m raising my rates, sending out contracts, and asking for deposits. I'm working on figuring out which types of jobs/clients I want to be working for (and which I don't). I'm also developing more confidence in reaching out to new clients.

This program propelled me from a scattered, shooting-in-the-dark, part-time freelancer to the owner of a bez"H growing business. That change in mindset alone was worth it!

Gila Arnold
Copywriter, The Storyseller Copywriter
Hiiiiiii!
I’m Michal.
Agency Founder, Freelance Trainer, and rabid netball enthusiast.

Ten years ago, I was a frazzled (and underpaid) feature writer, agency copywriter, and part-time speech therapist — juggling every job under the sun and convincing myself I should feel happy getting arachis hypogaea (AKA peanuts).

I loved my work. But I felt scattered...and somewhat resentful. Deep down, I knew I was giving far more value than the payments that plopped into my bank account.

In 2016, I launched my copywriting business and went all in on freelancing. Within 3 years, I 10Xed my monthly revenue.

(^^Sharing this because I want you to know that “grow your income” is not just a catchphrase on this page.)

Today:

In addition to running several courses, I run a boutique copywriting agency with a team of 4 amazing women from around the world.

I’m grateful to be typically booked 2-3 months in advance. I believe it’s because I’ve created a brand that attracts discerning clients who respect the process — and in Profitable Freelancer, I will show you how to do the same.

What I discovered along this journey:
You don’t have to stay trapped in a low-paying, dead-end job.

If you have talent, grit, and strong people skills, you can succeed as a freelancer — or even an agency owner — beyond your wildest dreams.

I was determined to share that gift.

I created Profitable Freelancer to help freelancers like you run lower-stress, higher-income businesses — and avoid all the things I learned the hard way.

Fast-forward 8 years:
Over 7 cohorts, Profitable Freelancer has trained 600+ creative freelancers — copywriters, designers, developers, video editors, photographers, and other service providers.

The most rewarding part is watching freelancers show up uncertain about their business skills — and walk away confident, capable, and earning more money with less stress.

So why am I confident I can help you?
Because I traveled the path myself. 
Because I made a LOT of mistakes. 

And most importantly — because with siyata dishmaya, I’ve helped 600+ writers, designers, and other creative professionals like you....

  • earn MUCH more money
  • feel MUCH more satisfaction
  • gain MUCH more peace of mind.

If you are a talented creative who wants to launch or fast-track your freelance business, I’d be honored to welcome you inside. 😊

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"I’m getting high-quality→ clients, consistent work, and a significantly higher income"

So many courses out there are fluff. But everything Michal covers is practical. The Sales Process module specifically gave me the clarity I was missing. I created a process for my business, and feel confident, knowing I am doing it right.

Esti Wolodarsky
Web Designer, estiwolo.com
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“Better policies for a more efficient business”

I wanted my business to run more efficiently, and thereby become more profitable. I’ve implemented much of what I’ve learned in the program, setting up better policies for running my business. Plus, I was able to connect with other CopyTribers and collaborate with them on projects.

Rocheli Elefant
Designer, rochelielefant.com
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“I know it's something I'll keep going back to again and again”

I can't recommend this course enough! The classes were value packed with practical and brilliant content.  My processes are already smoother, plus I have direction on how to improve my freelance business.

I'm so glad that we get lifetime access, I know it's something I'll keep going back to again and again, taking what I learn a step further each time.

Chumie Friedman
Designer, BrandChamp
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“Amazing clarity + business mindset — I’m a fan!”

I’ve been in business for 12 years already — I’m no newbie — and I still say: Michal’s courses are worth every penny, for the amazing clarity and business mindset they provide. Thanks Michal — I’m a real fan!

Shia Teichman
CEO, Gallop Branding
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“My business is more streamlined and profitable”

I joined hoping to gain confidence and boost my earning potential. From the very first class, I felt my mindset shifting from “freelancer” to “business owner.” Thanks to Profitable Freelancer I have a solid onboarding and offboarding process that keeps the projects flowing smoothly. Applying many of the course tips made my company grow by 100%.

Esti Meisels
CEO & Web Designer, codeandspade.com

What makes
Profitable Freelancer

stand apart

from other programs?

Here's a quick summary:

OTHER PROGRAMS
Practical frameworks
and templates that make your brain
happy — and that you can use *today*
Lifetime access
so you can watch at your convenience
and refresh when relevant projects arise
Engaging classes
that you actually look forward to —
because they’re crystal clear (and fun!)
Almost a decade of course success
from 8 cohorts and 600+ alumni
Notated assignments reviewed
by handpicked pros
so your knowledge goes from “theoretical” to
“practical”
Not too many 😬
Not too many 😬
Not too many 😬

Meet the

Profitable Freelancer

staff

Get answers to your burning client questions from experts with years of experience, as well as successful freelancers who are just 2-3 years ahead of you (and understand exactly how you feel right now).

Michal Eisik
Founder & Instructor
Michal is the founder of MichalEisik.com, a boutique agency that helps B2B SaaS brands replace yawn-inducing web copy with engaging, data-driven messaging that resonates. She is also the founder of CopyTribe, Profitable Freelancer, and ScaleTribe.
Deena Englard
Coach
Deena is the Art Director at Click Co, where she guides a team of creatives and ensures that designs jive with the brand strategy. Deena also founded Frocks in Stock, a site with Jewish stock photos. It boasts a learning center with 75+ articles on improving your design skills. Deena also works 1:1 coaching freelance designers.
Shainy Katz
Coach
Shainy is the founder of Es-Kay Digital, giving clients the convenience of full-service marketing with a single creative partner. With a background in design, copy, and web, she turns big ideas into cohesive campaigns, including large-scale initiatives for nonprofits. Previously, she led the marketing department for an e-com company managing 5 fellow creatives and 6 consumer goods brands. She designs, writes, leads… and drinks a lot of coffee (cliché, but true).
Shterna Lazaroff
Coach
Shterna is a nonprofit copywriter. She and her team work with organizations to fundraise their multi-million dollar budgets. She loves nonprofits because she gets to use her favorite hobby (writing) as a way to help people change their corner of the world (and get results like $250,000 in click-through donations from a single email.)
Penina Ostroff
Coach
Penina stumbled across copywriting accidentally — while working in the nonprofit space — and dove in headfirst. After years producing strategic, creative messaging for clients across a wide range of industries, she now serves as the Marketing Director of a growing ABA company, where she works on all aspects of the company’s branding and marketing.
Orit Wittenberg
Coach
Orit is the co-founder of Silbo, a verbal identity studio that helps brands find their unique pulse and bring it to life through words. She and her business partner blend 3 different schools of copywriting (brand, creative, and conversion) to distill each brand's essence into words that resonate, build trust, and do them justice.
Rachel Friedlander
Coach
Rachel is a copywriter and brand strategist. She specializes in creating copy based on a strong brand foundation so that all marketing materials align with the core brand. With 85+ brand guides to her name, she enjoys bringing brands alive through impactful, true-to-voice copy.
Shira Isenberg
Coach
Shira attached herself to Michal after CopyTribe 1.0...and never let go (but NOT in a creepy way). She was a Senior Copywriter on Michal's team for years, and today she uses her decade-plus of writing and editing to produce tight, compelling work for passion-driven businesses.
Chani Pollins
Coach
Chani was writing copy before she knew what it was. Eight years ago, she found out that it was a THING and was kinda shellshocked to find a career that was simultaneously lucrative, stimulating, and sooo doable as a working mom. Long story short, she got over that shock pretty quick, and she's been copywriting, brand-strategying, and copy-coaching ever since.
Devora Sambrowsky
Coach
A people-watcher and word-scribbler, Devora became a copywriter because she loves figuring out what makes people tick. A veteran Google-rabbit-holer, Devora loves all things research and approaches every project with curiosity and passion. Witty, warm, and the tiniest bit irreverent, she specializes in working with meaningful NPOs and B2B SaaS brands.
Shani Schmell
Coach
Shani's claim to fame is having joined every single CopyTribe and Profitable Freelancer as our venerated Eim HaSlack. When she's not helping freelancers solve knotty issues, she divides her time between keeping her home on an even keel and creating personality-filled marketing assets for clients.
Chavie Cohen
Assistant Moderator
Chavie’s writing career started when she was a newlywed, with too much time and too little money on her hands. After doing magazine writing for a while, a CopyTribe ad caught her eye, and the rest is history. These days she freelances as a copywriter, teaches ELA 3 afternoons a week, and still writes the occasional magazine article.
Chavi Klein
Assistant Moderator
Chavi was a teacher, until she discovered CopyTribe. Six months later, she was a copywriter. She loves her job at Tactic Marketing in London, where she has spent the past four years thinking up and executing ad campaigns, creating stand-out expo stands, and writing many, many property websites. She is not yet a millionaire, but she's working on it.
Rochel Feldman
Assistant Moderator
Rochel's love for words turned her into a conversion copywriter who specializes in emails, websites, and her favorite — nonprofit fundraising materials that actually move people to give. As the founder of her own freelance copy agency and the steady copywriter for a large nonprofit, she's grateful for a career that's fulfilling, flexible, and actually sustainable.
Michal Lieff
Assistant Moderator
After teaching high-school writing, freelancing for magazines, song writing, and publishing a novel, Michal was determined to find something lucrative to do with her love for  creative writing. After discovering CopyTribe, she ran her own copy agency before becoming the marketing director at LTC Ally, one of Lakewood’s largest healthcare companies. Her ad campaigns appear weekly in the Voice of Lakewood and The BP Weekly.

Speak

directly

to a grad

We get it.

You want to speak to someone who completed this program. You want to hear directly from them and ask pointed questions so you can make the right decision for you.

We have dozens of PF grads who are happy to honestly share their experience with you.
Get in touch and we'll match you with several grads who are in a similar situation or stage.

Help me succeed as a freelancer

The 14-week intensive program (May-July)

Everything you need to set up (or optimize) a promising business.

most popular
Profitable Freelancer

The complete 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business. If you want to succeed as a freelancer,
this is for you.

Full biz & marketing course— 15 modules + 6 scored assignments incl. detailed marketing plan
Regular coaching and Q&A from seasoned entrepreneurs
8 go-to cheatsheets you’ll pull out again and again
PF certification badge with full completion
LIVE Bonus Masterclass with coach Austin Church
Vault of 13 past masterclasses from business experts
Lifetime access to all videos, materials & calls
Template vault included
$583 value
Bullet list icon

Freelancer contract, proposal template, discovery questionnaire + 4 more

$225 X 10 months
per month · start today
— or —
$1,950 upfront
Save $300
14-day moneyback guarantee
"I 3Xed my investment during the course."
Nechama Toporowitz, Video editor
VIP track
Profitable Freelancer VIP

For freelancers who want the full course plus more mentorship from Michal — her eyes on your work, her feedback on your specific situation, her guidance when you're stuck. If you want more personal access to Michal, this track is for you.

Everything in regular, plus:

Michal’s personal review of your marketing plan + one additional challenge — detailed, individualized feedback so you know exactly where you stand and what to improve
2 x 30-minute one-on-one coaching calls with Michal — dedicated time to work through your specific business challenges, pricing strategy, and growth goals — redeemable anytime through Dec 2026
Personal portfolio video review by Michal — Turn your portfolio or website into a powerful, client-winning asset with Michal’s detailed video review
Bonus: The Retainer Mini-course
$497 value
— Learn how to turn a one-off project into recurring monthly revenue($497 value)
Lifetime 50% discount on 1-hour coaching calls with Michal — whenever you feel stuck — complex pricing, a difficult client, or your next income leap — you can book a call with Michal at half the rate everyone else pays 🔥
VIP Slack Access — Get priority replies from Michal, plus entry to a private VIP Slack channel for faster support and direct access
$325 X 10 months
per month · start today
— or —
$2,950 upfront
Save $300
14-day moneyback guarantee
"Michal's personal feedback on my proposal changed everything. I raised my rates by 40% the next month."
James T. Copywriter
Profitable Freelancer is a 14-week program that will begin May 5.
Need help or have questions?
Please contact us at hello@pfcourse.com
Concerned about ribbis?

NO RISK

A 14-day

moneyback guarantee

for you

We're so confident in this business bootcamp, we offer a moneyback guarantee. If you spend 14 days in this program and don't feel it's a good fit, you can back out.

Just contact us and you’ll get your money back — minus a $150 registration deposit — no questions asked.

Do people really use this guarantee?

I feel uncomfortable. I’m not the type to ask for a refund...

Yes, they absolutely do! And no hard feelings. Sometimes it's not a fit.

We want you to invest in this program only if you’ll benefit from it.
So feel free to try it out for 14 days and see if it’s for you.
If you’re a creative who is ready to professionalize your business
we think you’ll stick around. (But we’ll still love you and support you if you don't. 😊)

What the people say

“Getting feedback from experts is what really drives the lessons home”
Frumie Aqua
Web Content Writer
“Infinite value to any freelancer in any field”
Malka Winner
Editor and Copywriter
“The shortcut to freelancer professionalism”
Devora Sambrowsky
Copywriter
“I’m confident in my abilities. I know how to charge my worth and get the job done right!”
Bruchy Duschinsky
Copywriter
“I recommend it to every freelancer I know”
Naomie Rubner
Copywriter & Brand Strategist, Naomierubner.com
“I know it's something I'll keep going back to again and again”
Chumie Friedman
Designer, BrandChamp
Soooo…is this course a magic bullet??
NO, it is not.

The magic of success happens when you combine:

Clarity
on us
Community
on us
Execution
on us

We give you everything you need to propel your business forward. And if you're like hundreds of our previous grads....

You'll put in the hard work

— and see excellent results.💥

Star iconStar iconStar iconStar iconStar icon
“So much depth and detail...if you miss a minute, you’ve missed a gem”

The amount of knowledge delivered in each module was incredible, and the depth and detail of the material exceeded all my expectations. If you miss a minute, you've missed a gem.

This program is a place to be supported and support others. A place to get help and help others. A place to learn more — and of course, to make a whole bunch of new friends.

Minky Katz
Creative Director, creatitstudio.com
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“I’m attracting better-paying clients”

I developed much more confidence in my pricing and have an easier time saying no to jobs that won't suit my long-term goals. I got my business branding (website, logo, business email account, etc.) DONE. I have more confidence in my branding, pricing, and skills.

I am attracting better-paying clients, and have no qualms saying no to the ones who cannot pay my rates.

Elisheva Blumberg
Copywriter
Star iconStar iconStar iconStar iconStar icon
“I learned how to set up my business”

When I joined PF, I wasn't new to the business world. But I didn't consider myself a businesswoman — and felt I never would.

I decided to give myself a chance at learning more: worst case, I figured, I'd learn that I’m not cut out for business.

But PF surprised me. I learned so much! I learned how to set up my business, how to be firm, how to set healthy boundaries.

Can I run a business that won't run me into the ground? YES!

Adeena Klein
Designer, Creative Spark Designs

Frequently asked questions

What freelancers like you have asked before enrolling

How many hours will I need to invest each week?
When will the trainings drop? What’s the program schedule?
Are the videos downloadable?
But you're a marketer, why should I trust you?
How much access will I have to Michal?
How is Profitable Freelancer different from other business programs?
What type of freelancers have joined?
If I take Profitable Freelancer, will I be making big bucks in just a few months?
Is Profitable Freelancer for me?
Does Profitable Freelancer cover copywriting fundamentals?
Can I join Profitable Freelancer if I still plan/hope to join CopyTribe next year?
Do people really take advantage of the 14-day moneyback guarantee?
Is it really worth the investment?
What if I don't have clients yet?
I don't want to use LinkedIn. Is PF still for me?

Help me succeed as a freelancer

The 14-week intensive program (May-July)

Everything you need to set up (or optimize) a promising business.

most popular
Profitable Freelancer

The complete 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business. If you want to succeed as a freelancer,
this is for you.

Full biz & marketing course— 15 modules + 6 scored assignments incl. detailed marketing plan
Regular coaching and Q&A from seasoned entrepreneurs
8 go-to cheatsheets you’ll pull out again and again
PF certification badge with full completion
LIVE Bonus Masterclass with coach Austin Church
Vault of 13 past masterclasses from business experts
Lifetime access to all videos, materials & calls
Template vault included
$583 value
Bullet list icon

Freelancer contract, proposal template, discovery questionnaire + 4 more

$225 X 10 months
per month · start today
— or —
$1,950 upfront
Save $300
14-day moneyback guarantee
"I 3Xed my investment during the course."
Nechama Toporowitz, Video editor
VIP track
Profitable Freelancer VIP

For freelancers who want the full course plus more mentorship from Michal — her eyes on your work, her feedback on your specific situation, her guidance when you're stuck. If you want more personal access to Michal, this track is for you.

Everything in regular, plus:

Michal’s personal review of your marketing plan + one additional challenge — detailed, individualized feedback so you know exactly where you stand and what to improve
2 x 30-minute one-on-one coaching calls with Michal — dedicated time to work through your specific business challenges, pricing strategy, and growth goals — redeemable anytime through Dec 2026
Personal portfolio video review by Michal — Turn your portfolio or website into a powerful, client-winning asset with Michal’s detailed video review
Bonus: The Retainer Mini-course
$497 value
— Learn how to turn a one-off project into recurring monthly revenue($497 value)
Lifetime 50% discount on 1-hour coaching calls with Michal — whenever you feel stuck — complex pricing, a difficult client, or your next income leap — you can book a call with Michal at half the rate everyone else pays 🔥
VIP Slack Access — Get priority replies from Michal, plus entry to a private VIP Slack channel for faster support and direct access
$325 X 10 months
per month · start today
— or —
$2,950 upfront
Save $300
14-day moneyback guarantee
"Michal's personal feedback on my proposal changed everything. I raised my rates by 40% the next month."
James T. Copywriter
Profitable Freelancer is a 14-week program that will begin May 5.
Need help or have questions?
Please contact us at hello@pfcourse.com
Concerned about ribbis?

Here today,

gone tomorrow


You didn't become a freelancer to work 60-hour weeks for $2K/month.
Enroll in Profitable Freelancer and get everything you need to run a lucrative, low-stress freelance business:

15 LIVE business, marketing, & sales modules
So you learn how to stand out in a crowded marketplace, price things right, nail proposals + sales calls, manage clients, and effectively communicate your value.

Result: you get steadier leads, happy to pay your rates. And you don’t stress out about missing payments or nightmare clients.
PLUS ALL THIS:
6 reviewed + scored assignments, so you get a chance to practice what you’ve learned and make sure you’re applying it right
The PF Resources Vault:
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The Complete Freelancer Contract, so you can prevent 82% of all client management issues

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The Email Agreement Template

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The Ultimate Proposal Template, so you create proposals that impress & convert, even if it's your first

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The Complete Client Discovery Questionnaire (sells for: $97)

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The Condensed Client Discovery Questionnaire (for smaller projects)

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The Complete Guide to Best Freelancer Apps

PF certification badge, with full completion of 3/6 challenges
LIVE masterclass with pricing expert Austin Church
The Masterclass Vault with 15 fascinating, relevant masterclasses
Star iconStar iconStar iconStar iconStar icon
“Getting feedback from experts is what really drives the lessons home”

I love that the modules are so clearly laid out with specific examples and an easy-to-follow flow. The critiqued challenges are invaluable — getting feedback from experts on what works and what doesn’t really drives the lessons home. I feel like Michal is holding our hands, supporting us to learn, grow, experiment, and not be afraid.

Frumie Aqua
Web Content Writer
Star iconStar iconStar iconStar iconStar icon
“Infinite value to any freelancer in any field”

The material was so well presented, the classes so complete. Michal has thought of every detail and delivered above and beyond.

Malka Winner
Editor and Copywriter
Star iconStar iconStar iconStar iconStar icon
“The shortcut to freelancer professionalism”

Here's what's nice: I'm not chasing clients. In fact, I turn down more leads than I accept. Michal is famous for her crystal-clear teaching style, awesome slides, and rock-star freelance magic.

I basically got a map for a smooth, professional process (saving me years and tears). Even better, the community (with its abundance of knowledge, support, and camaraderie) has my back every step of the way.

If you're interested in shortcutting your way to freelancer professionalism, you should consider Profitable Freelancer.

Devora Sambrowsky
Copywriter
Star iconStar iconStar iconStar iconStar icon
“I’m confident in my abilities. I know how to charge my worth and get the job done right!”

My business was practically nonexistent. I was flying all over the place, winging it. Sometimes scoring it right, and sometimes, well...not. Now, I am confident in my abilities and know what I am doing (imposter syndrome no longer). I know how to charge my worth, get the job done efficiently, and get it done right! 

The content is superb! It's an all-inclusive program. It's a business strategy course, a reference guide, and a therapeutic support group all rolled into one.

Bruchy Duschinsky
Copywriter
Star iconStar iconStar iconStar iconStar icon
“I recommend it to every freelancer I know”

Profitable Freelancer taught me how to set up my business from the ground up, empowering me with the tools to take ownership of my business. And now I recommend it to every freelancer I know. Because seriously, the hassle and headache of business management can run so many creatives into the ground before they even get a chance to get out there and show the world what they got.

If you're on the fence about this course, come on down!

Because running a business is no longer something to be afraid of. (Well, just a little bit.)

Naomie Rubner
Copywriter & Brand Strategist, Naomierubner.com
Star iconStar iconStar iconStar iconStar icon
“I got a 30% raise in 24 hours!"

This program has been a life changer. I learned business management and processes...and gained confidence. 

Although I’ve been magazine writing for years, I was a TOTAL newbie at running a business. Now, I know how to filter leads (huge for me). I know how to respond to clients. I have a process that protects me and the client. The tools I gained in this program have given me confidence to charge my worth in my other writing (I got a 30% raise in 24 hours at one magazine!) and in the copy jobs I've gotten so far, and the outcome has, b”H, been significant.

Ruchama Schnaidman
Copywriter
Portrait of Michal
Dear Fellow Freelancer,

I see you. You pour your heart into every project — but something's not adding up. Maybe you're juggling multiple jobs, saying yes when you want to say no, or watching your bank balance stubbornly refuse to match your talent.

I've been there.

Here's what I learned the hard way: Being brilliant at your craft isn't enough. The game-changer is the business foundation you build beneath it.

Without solid systems and structures, you'll keep:

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Accepting less than you're worth

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Working longer hours for smaller returns

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Saying yes to projects that drain your energy

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Struggling to find premium clients who value your expertise.

That's why I created Profitable Freelancer. Not just to help you earn more (though that's definitely part of it), but to give you the structure and systems that create the flexibility and freedom to...

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Work with clients who energize you

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Charge rates that reflect your true value

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Set boundaries that protect your time and energy

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Build a business that serves your life — not the other way around.

If you're itching to turn your freelancing into a gratifying business — I'm here to  help you avoid the long, expensive learning curve.

Will you join me?
I'd be honored to get to know you.

Rooting for you,
Michal

If you're ready to stop:
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Relying on your gut

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Winging it...and winging it

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wishing somebody could show you the ropes so you don't have to learn *everything* the hard way

And you're ready to start:
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landing better clients at higher rates

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setting professional client boundaries

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using rinse-and-repeat project systems

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delighting clients so they come back for more

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showing up to calls feeling prepared and confident

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feeling like a legit freelance business owner

Then I'd love to welcome you into Profitable Freelancer 8.0. 💖

14-day moneyback guarantee
Contact hello@pfcourse.com
if you'd like to be put in touch with a
previous grad directly.

DISCLAIMER:

While many of our graduates have made back their money within a few months of finishing the program (or less!), and while many of them enjoy consistent, high-income months, enrolling does not guarantee results. We do not promise that after this program, you will get a steady stream of high-paying clients, or never experience freelance stress. What we do promise (based on training 600+ freelancers over 7 cohorts): if you’re a talented creative who invests the time to learn what we teach and put it into practice, you will have the skills you need to succeed as a freelancer.