Write the ad/website/email
Follow the strategy
Deliver the copy
Compete with AI
Diagnose the problem
Help shape the strategy
Lead the campaign
Direct AI and create systems —
with discernment and skill.

The Modern Marketer is a comprehensive marketing + AI certification program.
Learn to
create smarter strategies
build stronger messaging
use AI effectively — and systematically.
Gain durable, in-demand skills —
and a community for life.


You’re naturally creative.
You're a strong thinker and writer.
You love psychology.
And you know you’re made for something that will stimulate your brain cells and give you the kind of work that keeps you buzzing, challenged, and excited to sink your teeth in.
you know your brain cells will turn to mush.


Flexible

Stimulating

Creative

High-growth
But now — in this weird era of AI, does it even make sense?What is the career like today?
When basic marketing assets can be created by AI,
business owners are looking for MORE from the creatives they hire.
Can I learn the fundamentals of marketing strategy & copy so I can effectively direct a campaign from start to finish?
Can I become the person who clients turn to when they need deep, strategic, advice — not just a design?
Can I learn to build functional, efficient AI marketing systems that produce on-brand assets for clients?
Is becoming a certified AI marketer the move for me?
You know the importance of marketing. And you have no shortage of ideas.
Is this the right message?
Is this ad going to be effective?
Is the placement right?
Is this email strong?
And how do you know if the AI-generated creative is any good?
You’re driven, creative, savvy.
You know how to use ChatGPT and Claude (and maybe even Lovable).
keep draining your hard-earned money on professionals every time you need something written or designed?
DIY it, hoping AI-generated assets don’t tank your sales?
Neither option makes sense…
What if you understood the principles behind effective marketing and AI systems — so you could make sharper decisions, build workflows that run on autopilot, and confidently evaluate the people and assets you’re paying for?


But when paving your career, copywriting or design as isolated skills is a harder sell.
Write the ad/website/email
Follow the strategy
Deliver the copy
Compete with AI
Diagnose the problem
Help shape the strategy
Lead the campaign
Direct AI and create systems —
with discernment and skill.
Yes, some businesses are still hiring dedicated copywriters. But many businesses need someone who has a broader understanding of marketing and AI and can skillfully direct a campaign from start to finish.


Across 7 months and 26 modules, The Modern Marketer takes you through the full lifecycle of effective marketing:
You’ll learn how to understand a market, diagnose what a business needs, shape the right strategy, and turn that strategy into strong assets and efficient AI systems.
Along the way, you'll build three core capabilities:
Strategic judgment — to see the bigger picture and make smart calls
Practical execution — to turn strategy into effective marketing across a variety of formats (like design, video, copy)
AI fluency — to direct the tools, evaluate the output, and create re-usable systems.
Become the person who understands how the pieces connect —
and can confidently diagnose, decide, direct, build, and execute.
Emerge with the judgment, capability (and portfolio) to honestly call yourself a certified AI marketer.
Plus, the 15 Profitable Freelancer modules give you the fundamentals of business setup + client acquisition + client management — so you get ALL the tools you need to say YES to freelance work. 🔥

Your career path could look like this:
Research customers and competitors
Shape offers and messaging
Plan campaigns and content
Coordinate designers, writers, and vendors
Use AI to create, repurpose, and improve assets
Track results and recommend what happens next
Liaise between the client and the creative team
Lead discovery and research
Diagnose positioning or conversion problems
Develop messaging and campaign direction
Write creative briefs
Review copy, design, and AI-generated work
Present recommendations to clients
Conduct marketing audits
Develop positioning and messaging
Build marketing plans
Strategize launches and campaigns
Create or oversee websites, emails, ads, and content
Build AI-powered marketing systems
Remember: career paths are rarely linear.
You may begin in a broad marketing role, discover where your strengths are strongest, and specialize over time.
The title will vary by company, industry, and experience.
The core value stays the same:


Find clients consistently
(without wondering where your first paying client is supposed to come from)
Know what to charge — and say it confidently
(no need to rely blindly on ChatGPT)
Turn “hi are you available” emails into real clients
(from the first conversation through the signed agreement)
Manage projects like a professional
(define clear scope, clear expectations, and have way fewer awkward moments)
Create boundaries around your time
(so “flexibility” doesn’t turn into being available 24/7)
Give clients an experience they’ll want to come back for
(and tell other people about)
Build work around your life — not your life around your work
(with the freedom and flexibility you were hoping freelancing would give you)






We don’t recommend The Modern Marketer to everyone. Tell us where you’re at and
what you’re looking for, and we’ll give you honest, personalized guidance on whether
it’s the right fit — and which option makes sense for you.
I’ve spent nearly a decade training creatives — mentoring 600+ students across three flagship programs and 12 live cohorts.
Today, our graduates run agencies, lead businesses, shape strategy, work in-house, enjoy thriving freelance work, and help brands find words and ideas and designs that move people — and yield measurable results.


My first and flagship program, CopyTribe, began as a rigorous education in copywriting.
But over the years, something became increasingly clear:
The graduates who went furthest were never “just” good writers.
They understood the customer.
They sharpened the offer.
They spotted the strategic problem.
They shaped the message.
They knew how to turn insight into execution.
They were strategists.
And as AI transformed what businesses could create on their own,
the market began demanding this strategist as the baseline.
So after eight cohorts, I made the difficult decision to sunset CopyTribe.
Not because copy stopped mattering.
Because copy no longer fills a whole career.
It carries forward everything that makes our signature programs so effective (and beloved):
same rigorous standards
same personal feedback and mentorship
same commitment to skills you can use in the real world.
But the curriculum of our newest program, The Modern Marketer, trains the professional that businesses need today:
A marketer who can research, diagnose, strategize, create, direct, and use AI across the full campaign lifecycle.
A marketer who can take all their knowledge and build efficient AI-powered marketing systems.
Copy remains a significant part of the program.
The market changed.
We listened.
And we built the program for what comes next.
















































































































































































































































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AKA Michal’s treasure trove of client management and research frameworks. Skip the ChatGPT-frenetics (Whaaaat? How many questions are supposed to be in a “discovery questionnaire”???) and use the templates Michal's team uses every day for their agency clients. Save hours of time and project confident professionalism.







Following the 7-month Modern Marketer program, you can continue into Profitable Freelancer — our popular 12-week business bootcamp that equips you with everything you need to build a thriving freelance business.









AKA Michal’s treasure trove of client management templates and cheatsheets. Skip the panic and use the templates Michal's team uses every day for their agency clients. Save hours of time — and project confident professionalism

























HANDS-ON ASSIGNMENTS

After this certification program, you’ll have a career-ready portfolio — and actual experience creating the work at various phases of marketing.
The assignments build on one another, taking you from understanding a business and its customers to developing its messaging, directing AI, and creating finished marketing assets. You'll get a total of six assignments reviewed and critiqued by seasoned marketers.
Great marketing starts with understanding what customers actually think, want, and say.
You’ll conduct a real discovery conversation and analyze available customer data to uncover pains, desires, objections, triggers, customer language, and other useful signals. You’ll use AI to help summarize themes and spot patterns — while learning to separate evidence from assumptions.
You’ll leave with:
A Customer & Data Insight Brief summarizing the key customer insights and the evidence behind them.
Before you create any marketing assets, you need clarity on the offer, the audience, and what the business should say.
You’ll work through the ideal customer, demand, differentiation, competitive context, positioning, and offer — then build out the core messaging, including benefits, proof, objections, triggers, and message hierarchy.
You’ll leave with:
A Positioning + Brand Messaging Guide that gives the business a clear strategic foundation for the marketing that follows.
A strong email sequence is more than a few good emails strung together.
You’ll plan and write a sequence using what you’ve learned about subject lines, openings, CTAs, persuasion, readability, different types of emails, and sequence logic. You’ll use AI as part of the writing process and compare its suggestions with your own judgment.
You’ll leave with:
A complete strategic email sequence built around a clear goal and flow.
Now you’ll take email beyond individual messages and build the system behind them.
You’ll create the sequence strategy and key emails, decide where personalization is relevant, and map the AI workflow, automation, QA, and measurement plan that support the system.
You’ll leave with:
A functional AI Email Engine that brings together the strategy, emails, personalization, workflow, automation, and measurement plan.
Strong AI output depends on more than a few instructions. It needs a clear understanding of the brand’s voice and a system for keeping the output on track.
You’ll build a usable brand voice guide, turn it into a reusable AI setup, and create a process for evaluating the output. You’ll stress-test the system across different types of content and show what you kept, what you rejected, and why.
You’ll leave with:
An AI Brand Voice & Content System designed to produce more consistent, distinctive, on-brand work.
A strong ad starts with knowing what job it needs to do.
You’ll define the goal, audience, offer, placement, and desired action, then create the copy and design for a finished three-part campaign. You’ll also explain the strategic and creative choices behind the work, including how the copy and design support each other.
You’ll leave with:
A finished three-part ad campaign, together with the rationale behind the copy and design decisions.
A landing page has one job: move the right reader toward the next step.
You’ll create landing-page copy + wireframe, thinking through the page structure, hierarchy, CTA, conversion path, and how the copy and design should work together. You’ll use AI-assisted wireframing as part of the process.
You’ll leave with:
A landing-page wireframe and copy, with a clear rationale behind the conversion and design decisions.
Here, you’ll step back from individual assets and plan how the full campaign should work.
You’ll define the campaign goal, audience, offer, and desired action; decide which channels and assets make sense; map the sequence and timing; and determine where personalization or automation should happen. You’ll also define the KPIs you’ll use to measure whether the plan is working.
You’ll leave with:
A Full Campaign Plan showing how the pieces should work together from start to finish.
This is where you bring your strongest work from the program together.
You’ll assemble it into one cohesive, end-to-end AI marketing operating system and show how the pieces connect: diagnosis → evidence → strategy → system → execution → automation → measurement.
You’ll also record a short presentation explaining the strategic decisions behind the work, how AI was used, where human judgment mattered, and how the full system fits together.
You’ll leave with:
A portfolio-ready capstone that shows how you think through a complete modern marketing system from end to end.
The capstone is not critiqued by coaches.
PLEASE NOTE: This the the first cohort of The Modern Marketer, so exact assignment details may change to serve students even better as the program progresses.
TRUTH

Many creatives and marketers spend $1000s on coaching, mentoring, and critiques when they start out. Because without experienced eyes on your work, how can you know you're doing it right?
Some programs offer minimal critique…but no one is holding you accountable to send in your copy.
Some programs have assignments…but no one reviews them to see if you’re on the right track.
The Modern Marketer is built around carefully crafted assignments which are critiqued & scored by experienced pros.

After all that hands-on practice and critique,you can showcase your certification with pride 👇


This all looks very interesting, Michal.


Cannot carve out 3-6 hours on average each week (for 7 months) for classes, assignments, and Slack interaction — all crucial elements to growing your skills and your network.
Are not prepared to invest significant effort to develop your skills, find a job, or — if freelancing — invest in building authority, marketing your services, and growing your network in order to get in front of clients. (We teach you exactly how to do this in Profitable Freelancer. But you need to do the work.)
Expect to immediately land a $8K/month job as you break into a new field (this is NOT a get-rich-quick scheme).

An excellent thinker
A problem-solver
A strong writer
Driven
Self-motivated
Tech-savvy (or willing to try new things)
Financially prepared to spend the next 1-2 years building a career and breaking into a new field

The complete 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business.
Freelancer contract, proposal template, discovery questionnaire + 4 more
For freelancers who want personal mentorship from Michal — her eyes on your challenges, her feedback on your situation.
Everything in regular, plus:
The complete 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business.
Freelancer contract, proposal template, discovery questionnaire + 4 more


We're so confident in this certification program, we offer a money-back guarantee. If you spend 30 days in this program and don't feel it's a good fit for you...
just contact us and you'll get your money back (minus a non-refundable $150 registration fee).

The Profitable Freelancer segment is for marketers & creatives who want to freelance — either full-time or alongside their day job.
In it, you’ll learn crucial skills:
(If you want to work in-house or for an agency, you will benefit from the skills taught in Profitable Freelancer, but they’re not as crucial.)




Market yourself
Build a strong network
Work hard to get leads


Yes. Nothing makes us happier than setting up a grad with a fantastic role or project. 😀
We are very active in the job market and share many job opportunities and leads that come our way with our community of alumni.
Nearly 100% of our grads say that their first few jobs or projects were opportunities found through our network.
We make no guarantees about job placement because we only promise things that are directly within our control. That said, we regularly share leads and support you in this process.
What thoughtful people have asked before enrolling
Most weeks, the 1.5-hour classes will take place on Tuesdays and/or Wednesdays at 2 pm ET, via Zoom. Some weeks have two classes; some weeks have one.
If you're not able to attend live, you can always watch the recording which is available a day or two later. Many of our graduates only watched the recordings and it worked out well for them.
It's intense. 😊 It's a college-level program, preparing you with all the fundamentals you’ll need to build your marketing career.
If you're worried about fitting TMM into your schedule, we can connect you to grads who had the same concern, and they can share their experience with you directly.
Reach out to us at hello@michaleisik.com.
Members invest 3-6 hours per week, on average. There are ~2.5 hours of class each week, and ~2 assignments per month that must be completed by the deadline (usually 1 week from the date it was assigned). Before you commit, make sure you’ll have the time and headspace to get the most out of a 7-month, fast-paced program and ~bimonthly assignments that will prepare you to be a confident AI marketer.
If you feel like you're about to fall apart and you're at your breaking point, then this is not a good time for you to take this program.
If you're very busy but you can fit 3-6 hours a week into your schedule to dedicate to this program, then we warmly recommend you to take it. It only comes once a year and next year is not necessarily going to be any less busy for you.
We've had many people get married or give birth during the program and we make special adjustments and accommodations to allow them to better balance their personal and professional lives. If you're in that situation, we will make accommodations for you.
If you'd like to speak directly with a grad who had a major life milestone while taking one of our programs, get in touch at hello@michaleisik.com.
Excellent question.
Check out our Guide on Marketing As a Career here.
If you’re a business owner who wants to
- Gain marketing fundamentals
- Stop outsourcing all your marketing
- Own and direct your own marketing with confidence
- Walk away with functional AI-powered email marketing system
then the Business Owner track is for you.
Possibly. If you’re a man who wants to become a strategic AI marketer, reach out to us and we’ll let you know your options.
No. You will have lifetime access to the recordings but you will need Internet access to watch them. If you have a very strong filter like Netfree, this program may not be a good fit.
Yes, they do! And no hard feelings. Sometimes, it's simply not a fit. So feel free to try it out and you will get your money back (minus $150 registration deposit) if you’d like to pull out..
We expect anywhere from 30 to 50 members in the cohort.
The full certification track requires a minimum cohort size and will be confirmed by December 31.
Michal personally delivers every module and you can ask her questions directly at the end of each class.
In addition, she answers questions posted in Slack (the messaging platform we use to host the TMM community) once a week, along with multiple other experienced marketers who are available to answer questions.
If you want extra support from Michal personally, you can upgrade to the VIP experience after checkout, so you get 1:1 calls and reviews of your work.
Yes, but they’re very limited. We award only 2-3 half scholarships each cohort, and we receive dozens of applications, so most applicants won’t be selected.
Scholarship applications open November 1, after registration has closed. That means if you apply and aren’t selected, you won’t be able to join this year’s cohort.
If cost is the main thing holding you back, our comfortable payment plans may be a better fit. They let you spread the cost over months, so you can secure your spot now without waiting on a scholarship.
Yes, and many do. Employers have sponsored or subsidized our past programs for many of our students.
It’s an easy case to make. Your company gets someone in-house who can run its marketing from strategy to execution and build AI systems that keep the work running. That's a skill set most businesses would otherwise hire an agency — or several specialists — to cover.
If you'd like help making the ask, use this informative brochure, or email us for more tailored support.
The complete 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business.
Freelancer contract, proposal template, discovery questionnaire + 4 more
For freelancers who want personal mentorship from Michal — her eyes on your challenges, her feedback on your situation.
Everything in regular, plus:
The complete 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business.
Freelancer contract, proposal template, discovery questionnaire + 4 more

The Modern Marketer is a unique AI certification program that you’re actually going to complete — and emerge from with the skills (and network!) you need to build a rewarding career for years to come.





If you've made it all this way to the bottom of the page…something about this is speaking to you.
You're probably a strong thinker who wants to:
Have a job that excites you
Feel confident you know what you're doing
Learn skills that open the doors to so many roles
Or if you’re a designer or business owner who wants to:
Stop feeling shaky around marketing decisions
Take charge of marketing from start to finish — with confidence
Build AI marketing systems that produce strong assets with less money (and less work!)
...then I'd love to welcome you into The Modern Marketer.
I look forward to showing you the ropes — even as the market changes and the role of a marketer evolves. I’m confident that if you put in the work, a bright future awaits you. I’ve seen what my programs can do for hundreds of people like you.
Remember, it's just a test drive. You can try it out, see if it's a good fit, and decide for yourself.
I can't wait to meet you. 💖
Sincerely,
Michal
DISCLAIMER. While many of our graduates have made back their money within a few months of finishing our programs, and while many of them enjoy consistent, high-income months, enrolling does not guarantee results. We do not promise that after this program, you will get a steady stream of high-paying clients, or land your dream job. What we do promise (based on training 600+ freelancers over 8 cohorts): if you’re a talented creative who invests the time to learn what we teach and put it into practice, you will have the skills you need to succeed.