So you want to cut through the fluff?

Lead

modern marketing

with confidence.

The Modern Marketer is a comprehensive marketing + AI certification program. 
‍
Learn to 

create smarter strategies

build stronger messaging

use AI effectively — and systematically.

Gain durable, in-demand skills — 
and a community for life.

Led by Michal Eisik, who's spent almost a decade training 600+ students


Marketers enjoy a high-growth career
‍

$50K-150K+
Salary range
$30-$75
Average wage per hour  (in-house)
$10K+
Monthly earning potential

Which

one are you?

You’re considering a career in marketing.
You know you’re not cut out for
run-of-the-mill career paths
(the ones that 87% of your class chose).

You’re naturally creative.
You're a strong thinker and writer.
You love psychology.

And you know you’re made for something that will stimulate your brain cells and give you the kind of work that keeps you buzzing, challenged, and excited to sink your teeth in.

If you resort to crunching numbers from 9 to 5…
If you accept that office job your uncle is pushing you to take…
If you become a BCBA and spend half your day doing insurance paperwork…

you know your brain cells will turn to mush.

Marketing, on the other hand, seems like a great fit. It’s

Flexible

Stimulating

Creative

High-growth

But now — in this weird era of AI, does it even make sense?What is the career like today?

You’re already working as a creative.
You’re a copywriter, designer, developer, social media marketer.

And you see two things clearly:
#1
This field is for you.
The wacky world of design and marketing is your happy place.
#2
Creatives are still getting hired.
But simple jobs are kaput compared to 3 years ago.

When basic marketing assets can be created by AI,
business owners are looking for MORE from the creatives they hire.

Strategy and discernment are more valuable than ever.
So you wonder: what can I do to become more valuable?

Can I learn the fundamentals of marketing strategy & copy so I can effectively direct a campaign from start to finish?

Can I become the person who clients turn to when they need deep, strategic, advice — not just a design?

Can I learn to build functional, efficient AI marketing systems that produce on-brand assets for clients?

Is becoming a certified AI marketer the move for me?

You’re a business owner who needs to get on the AI marketing bandwagon.

You know the importance of marketing. And you have no shortage of ideas.

But where do you start?
‍

Is this the right message?

Is this ad going to be effective? 

Is the placement right? 

Is this email strong?

And how do you know if the AI-generated creative is any good?

You’re driven, creative, savvy.

You know how to use ChatGPT and Claude (and maybe even Lovable).

So do you

keep draining your hard-earned money on professionals every time you need something written or designed?

DIY it, hoping AI-generated assets don’t tank your sales?

Neither option makes sense…

You wish you understood marketing and AI better — so you could feel more confident in your decisions, direct AI effectively, and create systems that cut your work in half.

What if you understood the principles behind effective marketing and AI systems — so you could make sharper decisions, build workflows that run on autopilot, and confidently evaluate the people and assets you’re paying for?

TRUTH
Michal Logo

AI

has changed the world

of marketing forever.

Copywriting still matters.
A lot.

But when paving your career, copywriting or design as isolated skills is a harder sell. 

The old brief

Write the ad/website/email

Follow the strategy

Deliver the copy

Compete with AI

The modern mandate

Diagnose the problem

Help shape the strategy

Lead the campaign

Direct AI and create systems —
with discernment and skill.

Yes, some businesses are still hiring dedicated copywriters. But many businesses need someone who has a broader understanding of marketing and AI and can skillfully direct a campaign from start to finish.


Someone who can:
See the problem
Is it the offer? The positioning? The message? The funnel?
Make the call
Which audience, angle, headline, concept, channel, or design direction is right?
Lead the execution
Turn the strategy into campaigns, pages, emails, ads, content, and creative.
Use AI at every step
Move faster and build systems without lowering the standard — at every phase of the funnel.

Introducing...

The Modern Marketer

The certification program
for marketers in the AI era

Across 7 months and 26 modules, The Modern Marketer takes you through the full lifecycle of effective marketing:

Research → insight → positioning → offers → messaging → channel strategy → creative execution

You’ll learn how to understand a market, diagnose what a business needs, shape the right strategy, and turn that strategy into strong assets and efficient AI systems.

Along the way, you'll build three core capabilities:

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Strategic judgment — to see the bigger picture and make smart calls

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Practical execution — to turn strategy into effective marketing across a variety of formats (like design, video, copy)

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AI fluency — to direct the tools, evaluate the output, and create re-usable systems.

Become the person who understands how the pieces connect —
and can confidently diagnose, decide, direct, build, and execute.

Emerge with the judgment, capability (and portfolio) to honestly call yourself a certified AI marketer.

Plus, the 15 Profitable Freelancer modules give you the fundamentals of business setup + client acquisition + client management — so you get ALL the tools you need to say YES to freelance work. 🔥

What roles can you land with a

Modern Marketer Certification?

Your career path could look like this:

Work inside one company and plan and execute its marketing across channels.
You may be hired to:
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Research customers and competitors

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Shape offers and messaging

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Plan campaigns and content

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Coordinate designers, writers, and vendors

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Use AI to create, repurpose, and improve assets

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Track results and recommend what happens next

Potential roles:
  1. Marketing Coordinator
  2. Copywriter
  3. Marketing Specialist
  4. Brand or Communications Specialist
  5. Content & Campaign Manager
  6. Head of Marketing
Support multiple client accounts and turn business objectives into clear strategy and deliverables.
You may be hired to:
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Liaise between the client and the creative team

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Lead discovery and research

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Diagnose positioning or conversion problems

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Develop messaging and campaign direction

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Write creative briefs

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Review copy, design, and AI-generated work

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Present recommendations to clients

Potential roles:
  1. Copywriter
  2. Account Manager
  3. Project Manager
  4. Content Strategist
  5. Campaign Strategist
  6. Account Strategist
  7. Marketing Strategist
  8. Creative Director
Work independently with businesses that need strategic guidance and execution — but not a full-time hire.
You may be hired to:
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Conduct marketing audits

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Develop positioning and messaging

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Build marketing plans

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Strategize launches and campaigns

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Create or oversee websites, emails, ads, and content

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Build AI-powered marketing systems

Potential roles:
  1. Messaging Consultant
  2. Freelance Marketing Strategist
  3. AI Marketing Consultant
  4. Fractional Marketing Lead
  5. Fractional CMO 


Remember: career paths are rarely linear.

You may begin in a broad marketing role, discover where your strengths are strongest, and specialize over time.

The title will vary by company, industry, and experience.

The core value stays the same:

You can understand a marketing problem, shape the strategy, bring it to life, and create AI-powered systems that keep it running.

With this

certification

in hand,

you will be able to…

Diagnose a marketing problem
Identify whether the issue is the offer, positioning, retention, channel, execution — or something else.
Conduct and synthesize market research
Pull together customer feedback, voice-of-customer, competitive patterns, and market signals — and turn the data into useful insights.
Make clear, strategic recommendations
Turn research and analysis into a marketing plan you can explain and defend.
Build AI-powered marketing systems
Create voice guides, strategy briefs, email systems, AI workflows, and quality-control processes that produce stronger output with less manual work.
Develop a positioning and messaging strategy
Define the audience, positioning, value proposition, core message, proof, objections, and message hierarchy.
Create strategic briefs that guide execution
Give creatives, collaborators, and AI the context and direction they need to produce stronger work.
Create strategic marketing assets
Write and shape websites, landing pages, emails, ads, and social content with conversion goals in mind.
Map a full marketing campaign
Set the goal, choose the channels, sequence the assets, build the timeline, and define what success looks like.
Evaluate and strengthen an offer
Assess the audience, promise, value proposition, differentiation, packaging, and points of buyer friction.

And after the

Profitable Freelancer

segment, you'll know how to turn your skills into paid work — ‍

and delight clients every step of the way ‍

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Find clients consistently

(without wondering where your first paying client is supposed to come from)

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Know what to charge — and say it confidently

(no need to rely blindly on ChatGPT)

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Turn “hi are you available” emails into real clients

(from the first conversation through the signed agreement)

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Manage projects like a professional

(define clear scope, clear expectations, and have way fewer awkward moments)

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Create boundaries around your time

(so “flexibility” doesn’t turn into being available 24/7)

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Give clients an experience they’ll want to come back for

(and tell other people about)

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Build work around your life — not your life around your work

(with the freedom and flexibility you were hoping freelancing would give you)

What

graduates

have said

about our past programs
‍

Star iconStar iconStar iconStar iconStar icon
"Got me from A beyond Z!"

Some say this program helped them get to the next level. I say this program got me from A beyond Z! Before Michal's webinar, I didn't know the field existed. A year later, I had completed ~ 15 copywriting projects, all for different clients needing different kinds of work.

I recently launched a micro agency focusing on end-to-end marketing and complete charity campaigns. Alongside this, I freelance for 2 local agencies as their exclusive copywriter and marketing strategist. In my 2 years since entering the field, I have yet to experience a day of burnout or boredom!

‍

Rachel Segal
Marketing Strategist & Agency Founder, rachelsegal.co
Star iconStar iconStar iconStar iconStar icon
"Comprehensive, stimulating, and hands-on”

Before the course was even over, I had work lined up. I felt prepared and ready to work. I used to teach and work long, stressful hours for not-so-much pay. Today, I love every second of my job! This program opened so many opportunities for me to contribute to my family's parnassah more significantly.

From an educational perspective, the course is comprehensive, stimulating, and hands-on. It's intense but also fun! Michal is a gifted teacher who explains concepts fully and with many examples, and her decks are so clear that it's easy to make up a missed class. Plus she always sprinkles in a little humor!

‍

Michal Lieff
Marketing Manager, LTC Ally
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“The assignment led to a real, paying job”

I joined the program because I enjoy writing, and the idea that I could turn that into a lucrative career was very enticing.

I was surprised at how fluff-free the classes were — just as Michal promised! Everything was extremely clear, and there was a healthy mix of solid material and interesting graphics and stories to keep things flowing. I gained some solid skills that I can put to use.

One of the highlights: the Welcome Email Sequence assignment actually led to a real, paying job!

‍

Shoshana Gross
Copywriter & Magazine Writer
Star iconStar iconStar iconStar iconStar icon
“Already seeing gains in my business”

Michal took what could have been dry, technical material and showed me how to make it engaging, relevant, and easy to understand. I was surprised how much my skills advanced in just a few months.

I gained a lot of practical information, much of which I was immediately able to apply to my work! Even before the course was over, I was already seeing the gains in my business.

‍

Dr. Yael Tusk
Founder of the TCM Fertility Clinic
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“I moved from designer to leading the creative department”

I started as a graphic designer, but making things look pretty wasn’t enough. I wanted to understand the strategy so I could help make things work, not just take orders. This program set me on the path from designer to leading the agency’s creative department, and I can say with confidence that it was absolutely worth the investment.

‍

Mindy Kaplan
Creative Director, BrandHero

Who is this

certification

program for?

Unlock a high-growth, flexible career for life
Learn the full marketing process — from research and strategy to execution
Develop real strategic judgment, not just task-based skills
Learn to use AI as a marketer — and build AI-powered systems and workflows 
Graduate with portfolio-ready work that proves what you can do
Get practical support for your résumé, LinkedIn, job search, and interviews.
Move beyond execution into higher-level strategy
Diagnose what a business needs before jumping into deliverables
Expand beyond your specialty into messaging, offers, websites, campaigns, and most importantly — AI marketing systems 
Build the judgment to make smart marketing decisions — not just follow briefs
Use AI to research, create, evaluate, and execute faster and better
Grow into strategist, lead marketer, consultant, or other higher-level roles.
Stop guessing your way through marketing decisions
Understand your customers and what actually makes them buy
Clarify your offer, positioning, and messaging
Know how to evaluate marketing instead of blindly trusting vendors or AI
Use practical AI workflows for research, copy, creative, and design
Create stronger marketing assets that actually reflect your brand
Build efficient AI marketing systems that create on-brand assets on autopilot
If you want to become the indispensable strategist your boss and clients can’t imagine going without,

I’d love to welcome you inside
The Modern Marketer.

Registration closes
Thursday, Oct 29
Jump inside by this date because doors will close.
Program begins
tuesday, Nov 3
Join us at 2 pm on Zoom for the meet and greet!
Classes take place
Tues/Wed, 2 pm ET
You get lifetime access to all class recordings and materials.

We don’t recommend The Modern Marketer to everyone. Tell us where you’re at and
what you’re looking for, and we’ll give you honest, personalized guidance on whether
it’s the right fit — and which option makes sense for you.

Hi!
I’m Michal.
Speaker. Mentor. Marketing Strategist.Mother of six.
Recovering caramel ice cream addict.

I’ve spent nearly a decade training creatives — mentoring 600+ students across three flagship programs and 12 live cohorts.

Today, our graduates run agencies, lead businesses, shape strategy, work in-house, enjoy thriving freelance work, and help brands find words and ideas and designs that move people — and yield measurable results.

My first program:

My first and flagship program, CopyTribe, began as a rigorous education in copywriting.

But over the years, something became increasingly clear:

The graduates who went furthest were never “just” good writers.

They understood the customer.

They sharpened the offer.

They spotted the strategic problem.

They shaped the message.

They knew how to turn insight into execution.

They were strategists.

And as AI transformed what businesses could create on their own,
the market began demanding this strategist as the baseline.

So after eight cohorts, I made the difficult decision to sunset CopyTribe.

Not because copy stopped mattering.

Because copy no longer fills a whole career.

The evolution
The Modern Marketer is the next evolution of everything we built.

It carries forward everything that makes our signature programs so effective (and beloved):

same rigorous standards

same personal feedback and mentorship

same commitment to skills you can use in the real world.

But the curriculum of our newest program, The Modern Marketer, trains the professional that businesses need today:

A marketer who can research, diagnose, strategize, create, direct, and use AI across the full campaign lifecycle.

A marketer who can take all their knowledge and build efficient AI-powered marketing systems.

Copy remains a significant part of the program.

But it’s taught as one powerful capability inside a broader strategic skill set.


The market changed.

We listened.

And we built the program for what comes next.

Grads of

our programs

work

for great companies and agencies


Some work in-house, some as freelancers, and some started their own agencies.
Michal Logo

Grads of our programs work in

a wide variety of industries

Ecommerce
Nonprofits
Education
Real Estate
Healthy & beauty
Fashion  & Retail
Tech & SaaS
Food & Beverage
Home Goods
Healthcare
Therapy & wellness
Travel

What does

The Modern Marketer's

curriculum cover?

module 1
MARKETING 101
Learn the 3 questions behind every smart marketing decision
Understand the full customer journey — and where it breaks down
Know the difference between branding goals and action goals
Get clear on the major marketing channels – and what each is for 
Spot whether the problem is awareness, conversion, or retention
module 2
BUYER PSYCHOLOGY & PERSUASION
Discover the 7 principles behind persuasive marketing
Learn why people fear losing more than they value gaining
Understand what makes something feel more valuable
Spot the hidden reasons buyers hesitate
Learn to market from the buyer’s perspective
module 3
THE AI-NATIVE MARKETER
Learn what AI needs from you before it can be useful
Discover the framework for judging AI output intelligently
Understand why systems beat one-off prompts
Build human judgment into your AI workflows
Know when AI helps — and when it hurts 
module 4
CUSTOMER RESEARCH & DATA SIGNALS
Discover the 5 stages of customer awareness
Find the pains, desires, objections, and triggers that matter
Learn where your richest customer language is hiding
Uncover patterns across messy research
Separate real evidence from plausible-sounding assumptions
module 5
BRANDING 101
Understand the difference between brand, branding, and identity
Learn what actually makes a brand memorable and STICKY
See how visual + verbal identity work together
Discover why consistency matters across every touchpoint
Walk through a real AI brand kit!
module 6
OFFER & POSITIONING STRATEGY
Learn what makes an offer genuinely compelling
Get clear on product vs. offer vs. positioning
Discover how to tell whether there’s real demand for your offer 
Learn practical ways to validate before going all-in with $$$$
Find out why a great offer still isn’t enough
module 7
THE BRAND MESSAGING BLUEPRINT
See how raw research becomes clear messaging
Learn what belongs in a strong message hierarchy
Identify the proof, benefits, objections, and triggers that matter
Build a usable Voice of Customer bank that powers-up your copy 
Create messaging context that works for both people and AI
module 8
COPYWRITING & CONVERSION
Discover the 10 Commandments of strong copy
Learn how to address objections without sounding defensive
Understand what makes a CTA inspire action
Use AI to turn strategy into messaging that moves people
module 9
THE AI WRITING SYSTEM
Discover why most AI writing goes wrong
Learn what AI needs before it starts drafting 
Separate strategic thinking from copy generation
Master the Critique → Diagnose → Revise process
Build a reusable workflow instead of reinventing prompts every time 
module 10
EMAIL MARKETING FOUNDATIONS & STRATEGY
Learn why some lists become valuable — and others go stale
Discover the smartest ways to segment your audience
Know when to send a broadcast — and when to automate
Understand where email fits in the customer journey
Find out which metrics actually tell you something useful
module 11
CLICK-WORTHY EMAILS & SEQUENCES
Learn what makes a subject line worth opening
Discover how to hook readers from the first line (and every line)
Structure emails for readability and action
Learn the major types of emails and sequences
Understand how sequence logic keeps readers moving
module 12
EMAIL PERSONALIZATION & PRODUCTION
Learn how to brief AI for better email output
Build a repeatable drafting and revision workflow
Create smarter segment-specific messaging
Personalize without relying on gimmicks
Walk away with a functional AI-powered email marketing system
module 13
BRAND VOICE
Understand what brand voice actually is
See how cadence, structure, and word choice shape it
Learn how to create a voice that feels distinctive
Build a practical Mini Voice Guide with AI 
module 14
THE BRAND VOICE SYSTEM
Learn to spot generic AI voice instantly
Build a voice guide AI (and clients!) can actually use
Create reusable brand-voice workflows
Catch weak, inaccurate, or off-brand output
Build a clear approval process so EVERY asset is on-brand 
module 15
FOUNDATIONS OF DESIGN
Discover how design directs attention
Learn the basics of hierarchy, contrast, and readability
Make copy easier to scan and absorb
Pair visuals and messaging more effectively
Learn to direct designers — and AI — with confidence
module 16
CREATIVE AD STRATEGY 101
Learn the strategic job every ad needs to do
Discover the 3 core building blocks of a strong ad
Learn the ABC formula for compelling creative
Understand how copy and design work together
Spot the difference between strategic and merely attention-grabbing
module 17
CREATIVE & PAID DISTRIBUTION
Learn how different channels fit the customer journey
Know when to use owned, earned, or paid distribution
Choose channels based on goals, budget, and audience
Learn how AI can support variation and testing
module 18
MESSAGING FOR THE MODERN WEB
Know when to use a homepage, landing page, or sales page
Learn what “one reader” really means for conversion copy
See what belongs above the fold — and what doesn’t
Discover what makes a CTA worth clicking
module 19
HOMEPAGE STRATEGY & CONVERSION ARCHITECTURE
Know which sections a homepage actually needs
Learn how section hierarchy shapes the story
Discover the role of symmetry in stronger copy
Follow a proven homepage process from start to finish
Use AI to speed up wireframing
module 20
WEBSITE COPY 101
Learn how the goal of the site should shape everything else
See how user flow determines which pages you need
Know when a website has too many pages
Build the structure before you start filling in the words
module 21
AI WEB BUILDS & INTERACTIVE MARKETING 
Explore what AI web builders can actually do
Learn when a microsite makes sense
Use quizzes, calculators, and assessments strategically
Explore personalized pages and AI concierge experiences
Build in QA and privacy from the start
module 22
SEARCH, SEO/GEO & AI VISIBILITY
Understand the fundamentals of search intent
Learn the basics of SEO and GEO
See why structure matters for AI visibility
Understand the role of brand mentions
Learn how to audit search and AI visibility
module 23
SOCIAL & CONTENT SYSTEMS
Build a real platform strategy — not just a posting plan
Define content pillars that make planning easier
Adapt ideas intelligently across platforms
Learn what makes short-form video different
Use AI for ideation and repurposing without losing the strategy
MODULE 24
THE MARKETING DIAGNOSIS
Know what to do when a business says, “I need marketing help”
Diagnose what’s actually holding growth back
Spot when the problem isn’t marketing at all
Find the biggest opportunities first
Turn your diagnosis into a clear marketing plan
MODULE 25
CAMPAIGN STRATEGY & ORCHESTRATION
Define the goal, audience, offer, and action
Choose the right strategy for the business goal
Match the right channel to the right problem
Decide what runs when — and in what order
Know what to automate and what to measure
MODULE 26
MARKETING & CREATIVE CAREERS
Explore the roles your skillset can open up
Translate your training into stronger résumé language
Position yourself more strategically on LinkedIn
Turn coursework into credible case studies
Use AI to strengthen job applications

What’s included in

The Modern Marketer?

CERTIFICATION in
Marketing Strategy and ai
upon successful completion of the program, so you become eminently hireable
TWENTY- six packed marketing & AI  modules
that will turn you from a strong thinker to a strategic marketer…and serve as the foundation of any marketing you’ll ever do
Jump back up to module breakdown
VISUAL-HEAVY slide decks from all trainings
so if you need to review any of the modules in 2 or 3 years’ time, you've got everything you need, clearly laid out + easy to find
AI PROMPTS & WORKFLOWS library
so you never start from scratch — and train your AI to think like a strategic marketer
DOZENS of comprehensive cheatsheets
including actionable checklists for different phases of marketing and key marketing assets. Don’t wonder if you’re on the right track — refresh your knowledge in seconds with skimmable cheatsheets and guides
Jump to cheatsheets breakdown
six coach-reviewed assignments
so you practice your new skills, get pointed feedback, build a portfolio, and say with confidence: YES, I know how to shape strategy and lead marketing
Jump to assignments breakdown
LIFETIME access to all videos + recordings
so you can review trainings on your own time (read: SUPER relevant project just materialized, and you need a refresher ASAP)
LIFETIME access to OUR SLACK COMMUNITY
enjoy eye-opening conversations and camaraderie, and invaluable relationships (read: future collaborations) with creatives you come to know and trust.

The Michal Eisik Template Vault

AKA Michal’s treasure trove of client management and research frameworks. Skip the ChatGPT-frenetics (Whaaaat? How many questions are supposed to be in a “discovery questionnaire”???) and use the templates Michal's team uses every day for their agency clients. Save hours of time and project confident professionalism.

The vault includes:

OUR AI Workflow cheatsheets
so you can follow proven step-by-step processes for integrating AI into every step of the marketing process 
THE COMPREHENSIVE Client Discovery Questionnaire Packet
that Michal's team uses (for every single client) to get the information they need to create impactful marketing assets — without pulling teeth or spending hours on the phone. Includes versions for smaller projects and larger projects
NON-PROFIT Discovery Questionnaire
tailored to NPO clients so you don’t have to spend hours editing your questionnaire — and won't forget essentials, like asking about their donor base 
TARGETED LinkedIn Profile Questionnaire
so you can gather all the info you need to write a compelling client profile with just one meeting (and zero “just one more question!” emails)
THOROUGH Competitive Analysis Template
so you can analyze your client's industry, organize your findings, clarify their positioning in relation to their competition…and show your client you know how to approach a project strategically
THE COMPREHENSIVE Customer Interview Template
with 33 tried-and-tested-and-refined questions to get maximum value — so you avoid reading a list of generic, irrelevant questions you got from AI about 1.56 minutes before your call

Following the 7-month Modern Marketer program, you can continue into Profitable Freelancer — our popular 12-week business bootcamp that equips you with everything you need to build a thriving freelance business.

In the

Profitable Freelancer

modules, here's what we'll cover:

module 27
You Are Not a Freelancer
Understand how shifting from a freelance to business mindset makes all the difference to your bottom line
Prioritize WHICH jobs you want to accept — and know what to do to get started
Learn the eye-opening truth about niching: why it actually gets you more work — not less
Discover how to build your own brand — and boost your value in the process
module 28
But...How Do I Price This???
Learn a proven, flexible formula for setting your prices
Understand the value of tracking your time...even if you’re the Big Boss
Determine the factors to consider when making the final pricing decision 
Appreciate why pricing by the hour will mostly shoot you in the foot (and when it can work well)
module 29
Practical Pricing Principles
Understand what to do (and what NOT to do) when clients push back on price
Understand the pros and cons around publicizing your rates
Learn how to put together attractive, value-loaded packages that aren't overwhelming for you
module 30
Where the Good Clients Are
Learn why a rock-solid inquiry process solves problems before they develop
Understand how to filter those clients you DON'T want to work with
Develop a process for responding to inquiries based on their quality
module 31
Secrets of the No-Brainer Sale
Learn the real purpose of the "sales call" — and why you don't have to sell yourself
Develop the skills to take command of sales calls, project confidence, and answer tough questions
Discover the different forms of proposals & agreements — and when to use each
module 32
Cool as a Cucumber – Part 1
Understand what great onboarding looks like — and why it's so valuable
Learn why a clear process is the difference between stressed and confident client management
Discover how to present your work so you get useful feedback + fewer revisions
Learn how to offboard well — so every project ends with a testimonial, a referral, and a door left open
module 33
Cool as a Cucumber – Part 2
Grasp the fundamentals of professional emails (and why no service provider should be without these)
Understand why offering a way out is crucial (and how NOT to do it wrong)
Learn how to remove emotional responses from your emails...even when you're upset
module 34
 Tricky & Sticky Email Workshop
Master the positivity sandwich — and learn why it's valuable when communicating difficult messages
Get language to respond effectively to requests for "just a little" free work
Learn how to firmly maintain your boundaries, without turning off your client
Know when an email needs a call in response — not an email response
module 35
Non-Sleazy Marketing 101
Understand the difference between inbound and outbound marketing — and the real pros and cons of each
Discover why marketing and business development are two different things, and why a successful freelance business needs both
Learn the 5 pillars of business development: relationships, networking, authority-building, client retention, and referrals
Get concrete strategies for retaining clients and staying top of mind — even when you're not actively working together
module 36
Build a Lean, Mean Marketing Machine
Get clear on your 3 marketing vitals — and understand why all three are non-negotiable
Learn how to build a strong sample portfolio even when you're starting from scratch — and why relevance always beats volume
Discover the SWON method — the 4 core inbound lead-gen strategies
Identify which SWON strength is most natural to you (and how to build a sustainable marketing plan around it)
module 37
The Picture-Perfect Profile
Learn the HHHH framework for optimizing every part of your LinkedIn profile
Discover the 5 core headline formulas (and how to combine them)
Master the 6 About-section fundamentals
Get guidance on choosing — or creating — a professional headshot
Round out your profile with the sections that matter most
module 38
The Zero-Fluff LinkedIn Workshop — Part 1
Learn how to build a lead-gen system using strengths you already have
Understand how to leverage the 2 crucial elements of any LinkedIn strategy
Learn when to accept connection requests — and when to decline
module 39
The Zero-Fluff LinkedIn Workshop – Part 2
Discover what makes content "valuable" — for real
Understand how to create interesting, easy-to-read posts that people want to engage with
Learn how to come up with stellar content, even if you're not a writer
module 40
The IT Factor — Part 1:
Understand what makes people refer a professional — and how to be that person who gets referred
Discover the 3 qualities behind professional success — and why an extra dose of one can make up for less of the others
Learn how to follow up with a flaky client without souring the relationship 
Get a 3-step formula for owning a mistake that rebuilds trust instead of eroding it
module 41
The IT Factor — Part 2:
Learn the best way to phrase a question to get the most (and most helpful) responses
See examples of no-nos and must-dos when asking for help or guidance (and the "pass the salad" test)
Get the exact elements to include when asking a fellow pro for referrals — and what to leave out
Learn how to ask past clients for referrals without sounding pushy — and stay top of mind afterward
module 42
CANVA PORTFOLIO PRO
Learn your way around Canva (you only need a free account)
Choose a portfolio type and template — website or PDF
Easily customize it to match your style and need
Create impressive-looking mockups of your work — without hiring a designer

What is inside

Profitable Freelancer?

In  Profitable Freelancer, you’ll get:
FIFTEEN value-packed Business Management Modules
 that set you up with every fundamental you need to run a successful freelance business — marketing, lead generation, client management, and more
FOUR CRITIQUED & SCORED CHALLENGES
put theory into practice as you create fundamental (needle-moving!) business assets and get personal feedback from experts. Walk away with 4 completed business assets — including a detailed Marketing Plan.
Twelve WEEKS OF REGULAR COACHING AND Q&A
get direct answers to your real questions (the "How do I answer THIS client?!" kind), targeted guidance that helps you grow, and warm, experienced mentors who actually get what you're going through.
LIVE Portfolio-Pro Workshop
so you can use Lovable and other AI tools to get your portfolio or website live in a day — without the procrastination, frustration, and agonizing that comes with trying to do it alone! 
COMPLETE vault of 13 recorded expert masterclasses
on sales, business, client-finding, and more, so you broaden your perspective and learn from seasoned experts
PROFITABLE FREELANCER CERTIFICATION BADGE
Earn your PF Certification Badge — proof (for yourself, more than anyone) that you take your business seriously. You showed up, did the work, and now you have a powerful skillset: the ability to run a profitable business 🔥

THE PROFITABLE FREELANCER

Template Vault

AKA Michal’s treasure trove of client management templates and cheatsheets. Skip the panic and use the templates Michal's team uses every day for their agency clients. Save hours of time — and project confident professionalism

The vault includes:

THE ABRIDGED Email Agreement Template
so you can set expectations + define scope within a short, uncomplicated email — and know you haven't left out anything crucial 
THE COMPLETE Proposal Template
with the 8 must-have sections of a complete, winning proposal (so you can build your own template to use again and again — without starting from scratch)
THE COMPLETE Guide to Best Freelancer Apps
so you can skip wasting money on apps you'll never use — and set up your business with the apps loved by countless other freelancers like you 
THE COMPLETE Freelancer Contract
so you avoid misunderstandings — and clarify policies upfront — with a contract designed for creative freelance projects. Includes the essential terms & clauses compiled over 15+ years of copywriting and dozens of conversations with colleagues
THE CLIENT EMAILS custom GPT
so you stop overthinking your client emails and take advantage of our decade+ of client management experience encoded into our proprietary GPT
Michal Logo

We’re known for cheatsheets, resources & AI tools

that make your job easier

AKA the stuff you'll pull out again and again when creating strategy & executing campaigns for real clients

Take a look at some of them:



Learn from a smorgasbord of experts in our masterclass vault

AI and the
Great Rebundling
By Ed Gandia
How to Stand Out Among a Zillion Freelancers  
By Mark Sampson
All-Weather
Clients
By Abbey Woodcock
The Complete Freelancer Guide to Business Setup
By David Fryman
Align Price & Positioning... and Land Better Clients
By Amy Posner
Priceless Pillars
of a Pitch
By Laura Lopuch
Create a Webinar that Sells for You on Autopilot
By Wendy Maynard
Master the
LinkedIn Game
By Yoel Judowitz
The Building Blocks Of Masterful Branding
By Elisheva Perlman
The Elegant Sales Conversation
By Dov Gordon
Business Mindset —
It's Not Ra-Ra
By Rachel Fakheri
Create and Curate a Social Media Presence
By Naomie Rubner
The Client
Conversion Kit
By Estie Starr
ESPs For Dummies
‍
By Chana Greenstein
Social Media 101
‍
BY Abbey Wolin
How to Set Smart, Strategic Prices
BY AUSTIn CHURCH

What

graduates

have said

about our past programs
‍

Star iconStar iconStar iconStar iconStar icon
“I gained incredible knowledge — and an amazing network”

I’m a graphic designer with a strong affinity for writing. Before taking this program, I had dabbled in copywriting, but never felt fully confident. I gained an incredible amount of knowledge and skills from the course, and I’ve been using them to launch a new side to my career. My clients appreciate having one person who can take care of all their marketing, and I'm grateful to be able to offer both. I could not be more thrilled with my decision to join!

‍

Meira Mirkin
Graphic Designer & Copywriter
Star iconStar iconStar iconStar iconStar icon
“Happier than ever with my income, career, and clients”

The program gave me everything I needed: marketing strategy, messaging fundamentals, and the how-to of starting your business. Plus, I developed my network. A few years later, I am happier than ever with my career, income, and clients. I’m in control of my business and schedule, and actively building something flexible to fit my life.

‍

Morgan Hugoboom
Content & Copywriter
Star iconStar iconStar iconStar iconStar icon
“You learn by doing — the best way to learn”

The program took me from total newbie to someone with confidence and real-life experience (including a taste of working with real clients). That is the best result a course can provide. Plus, I got my first paid projects directly through the alumni community!

‍

Silvia Adamyova
Copywriter & Content Writer
Star iconStar iconStar iconStar iconStar icon
“Excellent results for my business”

As a business owner, I wanted to learn to manage my marketing — well. I learned so much from Michal's well-organized classes, which were packed with high-quality copywriting fundamentals.

I used the skills to write the copy for my website, and recently implemented the techniques in my marketing materials for two trade shows as well — and the results were excellent.

‍

Ruth Hertz
Founder & Developer, Regents Boosters™
Star iconStar iconStar iconStar iconStar icon
“I was able to move into work that better supports my family"

A few months after completing the program, I landed a new job as an email strategist. I was able to step away from juggling multiple projects and move into work that's more meaningful, specialized, and better supports my family. I'm so grateful to Hashem and Michal for being the shaliach with her awesome training, resources, and connections.

‍

Leeba Kaplan
Email Strategist

HANDS-ON ASSIGNMENTS

You’ll learn marketing — and you’ll

gain true-to-life experience

After this certification program, you’ll have a career-ready portfolio — and actual experience creating the work at various phases of marketing.

The assignments build on one another, taking you from understanding a business and its customers to developing its messaging, directing AI, and creating finished marketing assets. You'll get a total of six assignments reviewed and critiqued by seasoned marketers.

Great marketing starts with understanding what customers actually think, want, and say.

You’ll conduct a real discovery conversation and analyze available customer data to uncover pains, desires, objections, triggers, customer language, and other useful signals. You’ll use AI to help summarize themes and spot patterns — while learning to separate evidence from assumptions. 

You’ll leave with:
A Customer & Data Insight Brief summarizing the key customer insights and the evidence behind them.

Before you create any marketing assets, you need clarity on the offer, the audience, and what the business should say.

You’ll work through the ideal customer, demand, differentiation, competitive context, positioning, and offer — then build out the core messaging, including benefits, proof, objections, triggers, and message hierarchy. 

You’ll leave with:
A Positioning + Brand Messaging Guide that gives the business a clear strategic foundation for the marketing that follows.

A strong email sequence is more than a few good emails strung together.

You’ll plan and write a sequence using what you’ve learned about subject lines, openings, CTAs, persuasion, readability, different types of emails, and sequence logic. You’ll use AI as part of the writing process and compare its suggestions with your own judgment. 

You’ll leave with:
A complete strategic email sequence built around a clear goal and flow.

Now you’ll take email beyond individual messages and build the system behind them.

You’ll create the sequence strategy and key emails, decide where personalization is relevant, and map the AI workflow, automation, QA, and measurement plan that support the system. 

You’ll leave with:
A functional AI Email Engine that brings together the strategy, emails, personalization, workflow, automation, and measurement plan.

Strong AI output depends on more than a few instructions. It needs a clear understanding of the brand’s voice and a system for keeping the output on track.

You’ll build a usable brand voice guide, turn it into a reusable AI setup, and create a process for evaluating the output. You’ll stress-test the system across different types of content and show what you kept, what you rejected, and why. 

You’ll leave with:
An AI Brand Voice & Content System designed to produce more consistent, distinctive, on-brand work.

A strong ad starts with knowing what job it needs to do.

You’ll define the goal, audience, offer, placement, and desired action, then create the copy and design for a finished three-part campaign. You’ll also explain the strategic and creative choices behind the work, including how the copy and design support each other. 

You’ll leave with:
A finished three-part ad campaign, together with the rationale behind the copy and design decisions.

A landing page has one job: move the right reader toward the next step.

You’ll create landing-page copy + wireframe, thinking through the page structure, hierarchy, CTA, conversion path, and how the copy and design should work together. You’ll use AI-assisted wireframing as part of the process. 

You’ll leave with:
A landing-page wireframe and copy, with a clear rationale behind the conversion and design decisions.

Here, you’ll step back from individual assets and plan how the full campaign should work.

You’ll define the campaign goal, audience, offer, and desired action; decide which channels and assets make sense; map the sequence and timing; and determine where personalization or automation should happen. You’ll also define the KPIs you’ll use to measure whether the plan is working. 

You’ll leave with:
A Full Campaign Plan showing how the pieces should work together from start to finish.

This is where you bring your strongest work from the program together.

You’ll assemble it into one cohesive, end-to-end AI marketing operating system and show how the pieces connect: diagnosis → evidence → strategy → system → execution → automation → measurement. 

You’ll also record a short presentation explaining the strategic decisions behind the work, how AI was used, where human judgment mattered, and how the full system fits together. 

You’ll leave with:
A portfolio-ready capstone that shows how you think through a complete modern marketing system from end to end.

‍The capstone is not critiqued by coaches.

PLEASE NOTE: This the the first cohort of The Modern Marketer, so exact assignment details may change to serve students even better as the program progresses.

TRUTH

Coaching & critiques

are a

superpower

Many creatives and marketers spend $1000s on coaching, mentoring, and critiques when they start out. Because without experienced eyes on your work, how can you know you're doing it right?

Some programs offer minimal critique…but no one is holding you accountable to send in your copy.

Some programs have assignments…but no one reviews them to see if you’re on the right track.

The Modern Marketer is built around carefully crafted assignments which are critiqued & scored by experienced pros.

Without hands-on implementation — and pointed, in-depth critique — all your learning would fuzzify FAST.
The assignments hold you accountable.
And the instructive comments + motivating feedback from experienced marketers sharpen your skills and empower you to keep improving.
You walk away from The Modern Marketer with deep knowledge — and a portfolio that showcases your best thinking and serves as proof of skill.

After all that hands-on practice and critique,you can showcase your certification with pride 👇

Proof of skill:

Certified AI Marketer

A Modern Marketer certification signals serious training in marketing and AI mastery.

This all looks very interesting, Michal.

But is The Modern  Marketer

for

me??

The Modern Marketer is

NOT

for you

if you…

Bullet list icon

Cannot carve out 3-6 hours on average each week (for 7 months) for classes, assignments, and Slack interaction — all crucial elements to growing your skills and your network.

Bullet list icon

Are not prepared to invest significant effort to develop your skills, find a job, or — if freelancing — invest in building authority, marketing your services, and growing your network in order to get in front of clients. (We teach you exactly how to do this in Profitable Freelancer. But you need to do the work.)

Bullet list icon

Expect to immediately land a $8K/month job as you break into a new field (this is NOT a get-rich-quick scheme).

The Modern Marketer is

a GREAT fit

if you are…

Bullet list icon

An excellent thinker

Bullet list icon

A problem-solver

Bullet list icon

A strong writer

Bullet list icon

Driven

Bullet list icon

Self-motivated

Bullet list icon

Tech-savvy (or willing to try new things)

Bullet list icon

Financially prepared to spend the next 1-2 years building a career and breaking into a new field

Sound like you?

I cannot wait to welcome you inside The Modern Marketer. 😊

What

graduates

have said

about our past programs
‍

Star iconStar iconStar iconStar iconStar icon
“Changed the trajectory of my career”

Every year, I'd read — and re-read — Michal’s emails, but something always held me back from signing up. I'm a writer, but I wasn't sure l'd like copywriting - I thought it would restrict my creative freedom and be too business-y.

Now all I can say is... I'm so grateful. I now know how to craft messaging and run a successful business — my eyes have been opened to this diverse, expansive field. I love the variety of projects I've been honored to work on. It's hard to imagine why I'd ever thought marketing wasn't for me.

This program was a gift that changed the trajectory of my career — and my life.

‍

Naomi Raksin
Copywriter and magazine writer
Star iconStar iconStar iconStar iconStar icon
“Landed my dream job”

I landed my dream job in a marketing agency a year after graduating. Once I got over the learning curve, it was exactly what l'd been trained to do (just a lot more fun). I love the writing, the group brainstorming (okay, chatting) sessions, and feeling like I have a finger in every pie in the city. I love the energy of working with a team who gets excited about all the same nerdy marketing things. I love that I need to get dressed in the morning and that I get to talk to humans. And I love that once I step out of Tactic's cool glass doors, work is d-o-n-e.

Chavi Klein
Agency Copywriter, Tactic Marketing
Star iconStar iconStar iconStar iconStar icon
“Gave me foundations – and confidence to succeed”

I started out as a copywriter in an ecommerce company and, over time, took on the role of email marketer. I love email marketing because it's the perfect mix of strategy and creativity - writing copy, mapping out customer journeys and testing ideas, and seeing the results in real time. But the best part of my job is getting to take products home to try out (for research, of course). I applied for the job as a fresh graduate of the program, and it was largely due to those foundations and the community that l had the confidence to go for it and succeed.

Brocha Birnbaum
Email Strategist at an ecommerce company
Star iconStar iconStar iconStar iconStar icon
“Gave me confidence, skills, and community support”

They say, "If you love what you do, you'll never work a day in your life." I get to do what I love every single day, and it still blows my mind! Freelancing gives me the dream combo: I work full-time crafting messaging for clients across many industries, while still having the freedom to be there for a kid who's under the weather, swap a laundry load, or take a quick brisk walk around the block. It took a lot of hustle, agency collabs, and outreach to build my client base, but the program gave me the confidence, skills, and supportive Slack community that helped me get here and still keeps me growing.

‍

Suri Landau
Freelance Copywriter
Star iconStar iconStar iconStar iconStar icon
“Catapulted me into my dream job”

This program catapulted my industry expertise into my dream reality: I founded a studio, Paradigm Marketing, that creates healthcare marketing communications propelled by insider insight.

No words can describe the contentment that my current lifestyle brings. The satisfaction in trading in my 9-3 regimented schedule for a relaxed work-from-home lifestyle that allows for spontaneous lunch dates and home-cooked meals. Don't get me wrong, there's hard work, deadlines, and late nights. But along with that - the sheer satisfaction of loving my job and having the power to prioritize.

‍

Suri Jerusalem
Founder, Paradigm Marketing

Choose your Modern Marketer track

most popular
The Certified Marketer

The complete 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business.

Full biz & marketing course— 15 modules + 6 critiqued challenges incl. detailed marketing plan
Regular coaching and Q&A from seasoned entrepreneurs
8 go-to cheatsheets you’ll pull out again and again
PF certification badge with completion of 3/6 challenges
LIVE Bonus Masterclass with coach Austin Church
Vault of 15 past masterclasses from business experts
Lifetime access to all videos, materials & calls
Template vault included
$583 value
Bullet list icon

Freelancer contract, proposal template, discovery questionnaire + 4 more

$225 X 10 months
per month · start today
— or —
$1,950 upfront
Save $300
14-day moneyback guarantee
"I 3Xed my investment during the course."
Nechama Toporowitz, Video editor
VIP track
Profitable Freelancer VIP

For freelancers who want personal mentorship from Michal — her eyes on your challenges, her feedback on your situation.

Everything in regular, plus:

Michal’s personal review of your marketing plan + one additional challenge — detailed, individualized feedback so you know exactly where you stand and what to improve
2 x 30-minute one-on-one coaching calls with Michal — dedicated time to work through your specific business challenges, pricing strategy, and growth goals — redeemable anytime through Dec 2026
Personal portfolio video review by Michal — Turn your portfolio or website into a powerful, client-winning asset with Michal’s detailed video review
Bonus: The Retainer Mini-Course
$497 value
— Learn how to turn a one-off project into recurring monthly revenue
Lifetime 50% discount on 1-hour coaching calls with Michal — whenever you feel stuck — complex pricing, a difficult client, or your next income leap — you can book a call with Michal at half the rate everyone else pays 🔥
$325 X 10 months
per month · start today
— or —
$2,950 upfront
Save $300
14-day moneyback guarantee
“I’ve gained confidence, community, a business mindset”
Adam Kirsch, Copywriter
most popular
The Certified Marketer

The complete 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business.

Full biz & marketing course— 15 modules + 6 critiqued challenges incl. detailed marketing plan
Regular coaching and Q&A from seasoned entrepreneurs
8 go-to cheatsheets you’ll pull out again and again
PF certification badge with completion of 3/6 challenges
LIVE Bonus Masterclass with coach Austin Church
Vault of 15 past masterclasses from business experts
Lifetime access to all videos, materials & calls
Template vault included
$583 value
Bullet list icon

Freelancer contract, proposal template, discovery questionnaire + 4 more

$225 X 10 months
per month · start today
— or —
$1,950 upfront
Save $300
14-day moneyback guarantee
"I 3Xed my investment during the course."
Nechama Toporowitz, Video editor
The Modern Marketer is a 7-month program, with 2 tracks, that will begin November 3.
Need help or have questions?
Please contact us at hello@michaleisik.com
Concerned about ribbis?
Will I be able to upgrade to the Profitable Freelancer segment at a later date?
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.

A 30-day

moneyback guarantee

for you

We're so confident in this certification program, we offer a money-back guarantee. If you spend 30 days in this program and don't feel it's a good fit for you...

just contact us and you'll get your money back (minus a non-refundable $150 registration fee).

Do I need

Profitable Freelancer

or not?

The Profitable Freelancer segment is for marketers & creatives who want to freelance — either full-time or alongside their day job.
‍
In it, you’ll learn crucial skills:

How to find clients
How to manage clients
How to price projects
How to sell your services
How to create professional  processes
And more
If you want to freelance successfully, the Profitable Freelancer will save you from learning these the hard way.

(If you want to work in-house or for an agency, you will benefit from the skills taught in Profitable Freelancer, but they’re not as crucial.)

Michal, you persuade

people for a living!

Why should I trust you?

I am definitely using persuasion techniques in the marketing of this program
— I'd be a terrible teacher if I didn't! I use the very techniques that I teach my students, because they work.
BUT it's about persuading the RIGHT person to join and get value.
If you're not a good fit, we’ll persuade you not to join the program.
And if you ARE a good fit, I will use every technique in my arsenal to help you make a sound, informed decision, because I believe in this program — I know it works, and I want you to be able to access the outcome and career it offers.
All this said —
We invite you to hear it directly from graduates themselves.
If you’d like to speak directly with someone who took one of our programs, click the button below and we’ll connect you with a graduate (or two or three) who is similar in terms of background and life situation.
LASTLY: you don't have to trust me.Test-drive the program for 30 days.
If it's not a good fit, you’ll get your money back — minus $150 deposit — no questions asked.
We've had plenty of people take us upon this offer, and we're always happy. You know yourself and your family and your life situation best. So no need to trust me — try the program and decide for yourself.

Wait. Do I need to

to be a

hustler?

If you’d like to become a freelancer and be your own boss, yes — you’ll need to

Market yourself

Build a strong network

Work hard to get leads

If you’re okay with marketing yourself and are driven to accomplish your goals, freelance marketing can be lucrative and fulfilling. The earning potential is high. (Some of our highest-earning freelance grads earn $300K+ a year.)
But if you don’t want to have to market yourself, you can work for a company in-house, join a marketing agency, or subcontract for more experienced marketers. You'll have lower earning power than a freelancer, but you’ll have a steady salary, and you won’t have to generate leads or find clients. You’ll also have the added bonus of working with (and learning from) talented creatives with years of experience.

Do you provide

support

with finding jobs?

Yes. Nothing makes us happier than setting up a grad with a fantastic role or project. 😀
‍
We are very active in the job market and share many job opportunities and leads that come our way with our community of alumni.

Did you know?

Nearly 100% of our grads say that their first few jobs or projects were opportunities found through our network.

We make no guarantees about job placement because we only promise things that are directly within our control. That said, we regularly share leads and support you in this process. 

Frequently asked questions

What thoughtful people have asked before enrolling

When do classes take place?
How intense is the program? How much time does it involve?
Between diapers, deadlines, and dishes…I’m scared to commit. What if I don’t have time right now?
Wait, is marketing the right career for me?
Is the business owner track for me?
Can men get in on this too?
Are the videos downloadable?
Do people really take advantage of the 30-day moneyback guarantee? I'm uncomfortable.
How many people will be in the cohort?
How much access will I have to Michal?
Do you offer scholarships?
Can my employer pay for my training?

Choose your Modern Marketer track

most popular
The Certified Marketer

The complete 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business.

Full biz & marketing course— 15 modules + 6 critiqued challenges incl. detailed marketing plan
Regular coaching and Q&A from seasoned entrepreneurs
8 go-to cheatsheets you’ll pull out again and again
PF certification badge with completion of 3/6 challenges
LIVE Bonus Masterclass with coach Austin Church
Vault of 15 past masterclasses from business experts
Lifetime access to all videos, materials & calls
Template vault included
$583 value
Bullet list icon

Freelancer contract, proposal template, discovery questionnaire + 4 more

$225 X 10 months
per month · start today
— or —
$1,950 upfront
Save $300
14-day moneyback guarantee
"I 3Xed my investment during the course."
Nechama Toporowitz, Video editor
VIP track
Profitable Freelancer VIP

For freelancers who want personal mentorship from Michal — her eyes on your challenges, her feedback on your situation.

Everything in regular, plus:

Michal’s personal review of your marketing plan + one additional challenge — detailed, individualized feedback so you know exactly where you stand and what to improve
2 x 30-minute one-on-one coaching calls with Michal — dedicated time to work through your specific business challenges, pricing strategy, and growth goals — redeemable anytime through Dec 2026
Personal portfolio video review by Michal — Turn your portfolio or website into a powerful, client-winning asset with Michal’s detailed video review
Bonus: The Retainer Mini-Course
$497 value
— Learn how to turn a one-off project into recurring monthly revenue
Lifetime 50% discount on 1-hour coaching calls with Michal — whenever you feel stuck — complex pricing, a difficult client, or your next income leap — you can book a call with Michal at half the rate everyone else pays 🔥
$325 X 10 months
per month · start today
— or —
$2,950 upfront
Save $300
14-day moneyback guarantee
“I’ve gained confidence, community, a business mindset”
Adam Kirsch, Copywriter
most popular
The Certified Marketer

The complete 14-week business bootcamp giving you every tool you need to run a low-stress, lucrative business.

Full biz & marketing course— 15 modules + 6 critiqued challenges incl. detailed marketing plan
Regular coaching and Q&A from seasoned entrepreneurs
8 go-to cheatsheets you’ll pull out again and again
PF certification badge with completion of 3/6 challenges
LIVE Bonus Masterclass with coach Austin Church
Vault of 15 past masterclasses from business experts
Lifetime access to all videos, materials & calls
Template vault included
$583 value
Bullet list icon

Freelancer contract, proposal template, discovery questionnaire + 4 more

$225 X 10 months
per month · start today
— or —
$1,950 upfront
Save $300
14-day moneyback guarantee
"I 3Xed my investment during the course."
Nechama Toporowitz, Video editor
The Modern Marketer is a 7-month program, with 2 tracks, that will begin November 3.
Need help or have questions?
Please contact us at hello@michaleisik.com
Concerned about ribbis?
Will I be able to upgrade to the Profitable Freelancer segment at a later date?
Yes, but the price will be higher. If there’s a good chance you’ll want to operate as a freelancer, consider locking in the package price now.

This

opportunity

comes once a year

And consider this:
‍
A comparable sequence of college-level marketing courses easily cost $15,000–$25,000 — and does not generally include TMM’s intensive feedback, portfolio development, AI integration, career support — or community, for life.

The Modern Marketer is a unique AI certification program that you’re actually going to complete — and emerge from with the skills (and network!) you need to build a rewarding career for years to come.

The Modern Marketer

is your pathway

to an incredible, high-growth career

so you can wake up with a

smile every

Monday-Friday

for the rest

of your working life

It's a certification program that can open an incredible amount of doors for you.

And it encompasses so many interesting roles.
It's specialized enough that you're walking away with concrete skills, but broad enough that you can be a good fit for a variety of roles under the marketing strategy and communications umbrella.
Star iconStar iconStar iconStar iconStar icon
“Changed the trajectory of my career”

Every year, I'd read — and re-read — Michal’s emails, but something always held me back from signing up. I'm a writer, but I wasn't sure l'd like copywriting - I thought it would restrict my creative freedom and be too business-y.

Now all I can say is... I'm so grateful. I now know how to craft messaging and run a successful business — my eyes have been opened to this diverse, expansive field. I love the variety of projects I've been honored to work on. It's hard to imagine why I'd ever thought marketing wasn't for me.

This program was a gift that changed the trajectory of my career — and my life.

‍

Naomi Raksin
Copywriter and magazine writer
Star iconStar iconStar iconStar iconStar icon
“Landed my dream job”

I landed my dream job in a marketing agency a year after graduating. Once I got over the learning curve, it was exactly what l'd been trained to do (just a lot more fun). I love the writing, the group brainstorming (okay, chatting) sessions, and feeling like I have a finger in every pie in the city. I love the energy of working with a team who gets excited about all the same nerdy marketing things. I love that I need to get dressed in the morning and that I get to talk to humans. And I love that once I step out of Tactic's cool glass doors, work is d-o-n-e.

Chavi Klein
Agency Copywriter, Tactic Marketing
Star iconStar iconStar iconStar iconStar icon
“Gave me foundations – and confidence to succeed”

I started out as a copywriter in an ecommerce company and, over time, took on the role of email marketer. I love email marketing because it's the perfect mix of strategy and creativity - writing copy, mapping out customer journeys and testing ideas, and seeing the results in real time. But the best part of my job is getting to take products home to try out (for research, of course). I applied for the job as a fresh graduate of the program, and it was largely due to those foundations and the community that l had the confidence to go for it and succeed.

Brocha Birnbaum
Email Strategist at an ecommerce company
Star iconStar iconStar iconStar iconStar icon
“Gave me confidence, skills, and community support”

They say, "If you love what you do, you'll never work a day in your life." I get to do what I love every single day, and it still blows my mind! Freelancing gives me the dream combo: I work full-time crafting messaging for clients across many industries, while still having the freedom to be there for a kid who's under the weather, swap a laundry load, or take a quick brisk walk around the block. It took a lot of hustle, agency collabs, and outreach to build my client base, but the program gave me the confidence, skills, and supportive Slack community that helped me get here and still keeps me growing.

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Suri Landau
Freelance Copywriter
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“Catapulted me into my dream job”

This program catapulted my industry expertise into my dream reality: I founded a studio, Paradigm Marketing, that creates healthcare marketing communications propelled by insider insight.

No words can describe the contentment that my current lifestyle brings. The satisfaction in trading in my 9-3 regimented schedule for a relaxed work-from-home lifestyle that allows for spontaneous lunch dates and home-cooked meals. Don't get me wrong, there's hard work, deadlines, and late nights. But along with that - the sheer satisfaction of loving my job and having the power to prioritize.

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Suri Jerusalem
Founder, Paradigm Marketing
Portrait of Michal
Dear Friend,

If you've made it all this way to the bottom of the page…something about this is speaking to you.

You're probably a strong thinker who wants to:

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Have a job that excites you

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Feel confident you know what you're doing

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Learn skills that open the doors to so many roles 

Or if you’re a designer or business owner who wants to:

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Stop feeling shaky around marketing decisions

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Take charge of marketing from start to finish — with confidence

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Build AI marketing systems that produce strong assets with less money (and less work!)

...then I'd love to welcome you into The Modern Marketer.

I look forward to showing you the ropes — even as the market changes and the role of a marketer evolves. I’m confident that if you put in the work, a bright future awaits you. I’ve seen what my programs can do for hundreds of people like you.

Remember, it's just a test drive. You can try it out, see if it's a good fit, and decide for yourself.
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I can't wait to meet you. 💖

Sincerely,
Michal

DISCLAIMER. While many of our graduates have made back their money within a few months of finishing our programs, and while many of them enjoy consistent, high-income months, enrolling does not guarantee results. We do not promise that after this program, you will get a steady stream of high-paying clients, or land your dream job. What we do promise (based on training 600+ freelancers over 8 cohorts): if you’re a talented creative who invests the time to learn what we teach and put it into practice, you will have the skills you need to succeed.