Brief your next subcontractor like a pro
Hiring a subcontractor should free up
your time 🤔
delegation only works when your brief does.
We designed every field of this template to increase the odds of a solid first draft.
What you’ll find inside:
Client snapshot: Your subcontractor gets context fast.
Project overview: Why this project now? Why does it matter? Where does it fit in the broader strategy? This section gets everyone rowing in the same direction.
Clear, specific goals: No vague "make it good" directives. Clarify what success looks like — before the first word is written.
Formatting & tone guidelines: Break down voice, tone, structure, and even visual direction — so the end product aligns with the client’s brand AND your brand.
Samples + style guide: Point to real examples of what you want (and what you don’t). Whether it’s past deliverables or preferred formats, link it all here.
Timeline + deadlines: “Next week” is not a delivery date. Plug in clear due dates for outlines, drafts, revisions, and finals — so no one's left guessing.
Evaluation: Share any KPIs or link to a scorecard to let your subcontractor know how the work will be assessed. This cuts down on edits — and builds mutual trust.
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Get the Brief Template that’ll save you hours
🔥 Cut revision cycles (and resentment 😬) in half
🔥 Stop losing money every time you outsource!
I lead a team that writes precise, punchy B2B web copy — and I train copywriters & freelancers with products they actually use (againandagainandagain).
